Media Strategy Lead – Data-Driven Campaigns

Publicis Groupe; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Publicis Groupe in Singapore is seeking a seasoned Digital Media Planner to lead client-facing campaigns and translate objectives into data-driven media plans across Social, Programmatic and Search. You will manage end-to-end planning, coordinate with clients and partners, grow investment with innovative media solutions, and deliver insightful post-campaign analyses.

This role demands strong stakeholder management, presentation skills, and a proactive, analytical mindset in a fast-paced

Qualifications

• 4+ years of experience in digital media planning, buying, campaign management or performance marketing
• Experience supporting local accounts and managing campaigns across local markets
• Strong stakeholder management and communication skills
• Confident presenter who can turn media thinking and performance into clear narratives
• Proactive, self-starting, and able to manage priorities in a fast-paced environment
• Meticulous and organized with strong project management discipline
• Comfortable working with numbers, campaign data and performance metrics
• Resilient, adaptable and eager to learn

Responsibilities

• Lead client-facing presentations and planning sessions, translating objectives into media strategies and plans; manage key workstreams and stakeholders.
• Build integrated media plans using tools, market intelligence and audience insights to develop data-driven channel strategies.
• Apply knowledge of Social, Programmatic and Search to optimize campaigns.
• Lead end-to-end campaign planning across channels; coordinate setup, bookings, trafficking and timelines.
• Identify opportunities to grow client investment by proposing relevant media products and collaborating with internal teams.
• Manage relationships with media partners; source proposals; negotiate rates; gather market intelligence.
• Oversee campaign reporting, post-campaign analyses and billing reconciliations; translate data into insights.
• Contribute to industry award submissions (Markies, MEA, Effies, SMMA).

Skills

Digital media planning

Campaign management

Performance marketing

Stakeholder management

Communication

Presentation

Project management

Data analysis

Adaptability

Job description

Publicis Groupe in Singapore is seeking a seasoned Digital Media Planner to lead client-facing campaigns and translate objectives into data-driven media plans across Social, Programmatic and Search. You will manage end-to-end planning, coordinate with clients and partners, grow investment with innovative media solutions, and deliver insightful post-campaign analyses.

This role demands strong stakeholder management, presentation skills, and a proactive, analytical mindset in a fast-paced