Data-Driven Performance Media Planner

Publicis Groupe; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

Publicis Groupe in Singapore seeks a detail-oriented digital planner passionate about performance marketing and data-driven campaigns. You will build hands-on experience across channels, drive measurable outcomes for clients, including lead generation and conversion-focused initiatives.

Responsibilities involve developing media strategies, planning across Search, Social, and Programmatic, coordinating with regional teams, and delivering clear campaign reports while maintaining accuracy and

Qualifications

• 1–3 years of experience in digital media planning, buying, or performance marketing.
• Strong understanding of performance marketing principles.
• Excellent stakeholder management and communication skills.
• Able to present media thinking and campaign performance clearly.
• Proactive, curious, and able to manage multiple priorities.
• Comfortable working with numbers and data-driven insights.

Responsibilities

• Support development of digital media strategies and channel plans.
• Build integrated media plans across Search, Social and Programmatic.
• Lead digital media plans with recommendations and rationales.
• Assist in audience targeting, including B2B campaigns.
• Coordinate planning and execution across markets and time zones.
• Prepare regular campaign reports and performance summaries.

Skills

Digital media planning

Campaign performance

Stakeholder management

Data-driven insights

Presentation skills

B2B knowledge

Tools

Planning tools

Job description

Publicis Groupe in Singapore seeks a detail-oriented digital planner passionate about performance marketing and data-driven campaigns. You will build hands-on experience across channels, drive measurable outcomes for clients, including lead generation and conversion-focused initiatives.

Responsibilities involve developing media strategies, planning across Search, Social, and Programmatic, coordinating with regional teams, and delivering clear campaign reports while maintaining accuracy and