Marketing Specialist, APAC - B2B Software

Wolters Kluwer; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation package

Medical coverage for you and your team

Flexible working hours

Learning & development opportunities

Paid annual leave and volunteer time

Job summary

Wolters Kluwer is seeking a Marketing Specialist, APAC for its flagship B2B SaaS portfolio. Based in Singapore with hybrid working arrangements (3 days home), you will report to the Marketing Director and collaborate with APAC and Middle East sales leaders to align quarterly plans with global marketing priorities.

Your role covers field marketing, market research, and ABM campaigns—emails, nurturing, webinars, events, landing pages, and digital advertising—to generate leads and support sales.

Qualifications

• 3+ years of B2B marketing experience in software/tech.
• Experience with marketing automation and CRM platforms (Marketo, Eloqua, HubSpot, Salesforce).
• Strong English communication, project management and organizational skills.
• Willingness to travel across APAC (approx. 30%).
• Ability to collaborate across APAC and Middle East sales leaders.

Responsibilities

• Develop and execute a field marketing plan for the APAC region.
• Conduct in-depth market research on regional trends and competition.
• Implement ABM campaigns (emails, nurturing, webinars, events, landing pages, digital ads).
• Collaborate with content and product marketing to tailor messaging for the audience.
• Align marketing and sales with local sales teams, channel partners and stakeholders.
• Monitor KPIs and optimize marketing initiatives for impact.

Skills

B2B marketing

Marketing automation

CRM platforms

Project management

English communication

Tools

Marketo

Eloqua

HubSpot

Salesforce

Job description

## Marketing Specialist, APAC - B2B SoftwareApply: Hybrid (8 days/month): SGP - Singapore, Shenton Way: AUS - Macquarie Park: Full time: Posted Today: R0059928We're looking for a **Marketing Specialist, APAC** for our flagship B2B SaaS software portfolio. You will report to the Marketing Director.You will collaborate closely with APAC and Middel East Sales leaders to develop and execute quarterly and annual marketing plans, ensuring regional initiatives align with global marketing priorities and support business growth objectives.This is a Permanent Full-Time position, to be based in Shenton Way, Singapore (hybrid working arrangements, working from home 3 days per week).**ABOUT THE ROLE*** Develop and execute a field marketing plan in line with overall business objectives for the APAC region.* Conduct in-depth market research to comprehend regional trends and competitive landscapes, shaping targeted marketing campaigns.* Implement comprehensive ABM campaigns, covering emails, nurturing, webinars, events, landing pages, and digital advertising, to drive lead generation and support sales efforts.* Collaborate closely with the content and product marketing team to craft compelling and personalized materials, ensuring messaging resonates with the target audience.* Foster seamless alignment between marketing and sales efforts by working closely with local sales teams, channel partners, and other stakeholders.* Monitor and analyze key performance indicators (KPIs) to measure the success of marketing initiatives, continuously optimizing strategies for improvement.**ABOUT YOU*** 3+ years of B2B marketing experience; experience in a **software, SaaS, cloud, or technology company** is highly preferred.* Experience with **marketing automation and CRM** platforms (e.g., **Marketo, Eloqua, HubSpot, Salesforce**) is highly preferred.* Strong English communication, project management, and organizational skills.* Proven ability to collaborate across teams and influence stakeholders.* Results-driven mindset with a focus on measurable business outcomes.* Ability to travel across APAC, with approximately 30% travel required.**ABOUT US**Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180countries, maintains operations in over 40 countries, and employs approximately21,100 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands. More at www.wolterskluwer.com.We believe that great people deserve great support. You’ll enjoy:* Competitive compensation package* Medical coverage for you and your family* Flexible working hours and Work-from-Anywhere options to support better work-life balance* Learning & development opportunities to grow your career* Paid annual leave and volunteer time off* A comprehensive wellness program* A stable, global organization with strong market recognition and continuous innovation