Marketing Manager

William Reed Ltd; Singapore; Hybrid; SGD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

18 days annual leave

Private Healthcare

Paid sick leave

Paid childcare leave

Volunteer day

Diversity & Inclusion initiatives

Agile working opportunities

Job summary

William Reed Ltd. is seeking a Marketing Manager to drive multi-channel campaigns across APAC, connecting senior decision-makers with insights, events and brands in nutrition, sustainability and related sectors.

You will collaborate with production, commercial, content and partnerships teams to grow audiences, acquire delegates and boost customer engagement across conferences and content products.

Qualifications

• Background in B2B, event or digital marketing.
• Proven experience marketing to APAC audiences, with China expertise.
• Fluency in Mandarin and English for campaigns and stakeholder engagement.
• Strong knowledge of audience development and delegate acquisition.
• Hands-on experience with digital marketing channels and analytics.
• Ability to interpret campaign data and optimise performance.
• Excellent stakeholder and project management skills.

Responsibilities

• Deliver multi-channel marketing activity across email, paid search, paid social, organic social media, partnerships and website channels.
• Develop integrated marketing campaigns to drive audience growth, delegate acquisition and engagement for events and content products.
• Create audience development strategies and messaging with production, content and commercial teams.
• Drive event attendance and audience acquisition through planning, optimisation and performance tracking.
• Build and manage media, association and marketing partnerships to extend reach.
• Monitor campaign performance and trends to improve future activity and ROI.
• Manage campaign assets, customer journeys, website content and stakeholder communications.

Skills

B2B marketing

Event/digital marketing

APAC marketing

Mandarin & English

Audience development

Campaign planning

Stakeholder management

Project management

Data interpretation

Job description

Department: General Marketing & Social Media

Location: Singapore

Description

As a Marketing Manager, you'll play a key role in growing audiences and communities across a portfolio of international conferences, content products and industry-leading brands. Working across APAC, you'll connect senior decision-makers with the insights, events and innovations shaping some of the world's fastest-evolving sectors. From food-tech and ag-tech to nutrition and sustainability, your campaigns will help accelerate the conversations, ideas and innovations driving the future of the industry. Partnering closely with production, commercial, content and partnerships teams, you'll deliver integrated marketing campaigns that drive audience growth, delegate acquisition and customer engagement, contributing directly to the commercial success of the portfolio.

What You'll Be Doing

• Delivering multi-channel marketing activity across email, paid search, paid social, organic social media, partnerships and website channels
• Developing and delivering integrated marketing campaigns that drive audience growth, delegate acquisition and customer engagement across a portfolio of events and content products
• Creating audience development strategies, campaign messaging and customer engagement plans in partnership with production, content and commercial teams
• Driving event attendance and audience acquisition through effective campaign planning, optimisation and performance management
• Building and managing media, association and marketing partnerships that extend market reach and support customer acquisition
• Monitoring campaign performance, audience trends and conversion metrics, using data and insights to improve future activity and return on investment
• Managing campaign assets, customer journeys, website content and stakeholder communications to deliver a seamless customer experience

What You'll Need

• A background in B2B, event or digital marketing, with experience delivering integrated marketing campaigns across multiple channels
• Proven experience marketing to audiences across APAC, with particular expertise in China
• Fluency in written and spoken Mandarin and English, with the ability to create campaigns and engage stakeholders across both languages
• Strong knowledge of audience development, delegate acquisition and customer engagement strategies
• Hands-on experience across digital marketing channels, including email marketing, paid media and social media
• Confidence interpreting campaign data, audience trends and performance metrics to optimise results and inform future activity
• Excellent stakeholder management and project management skills, with the ability to manage multiple campaigns and priorities simultaneously

Benefits & Initiatives

• 18 days of annual leave plus Singapore public holidays (pro-rata for part-time).
• Private Healthcare
• Paid sick leave (subject to eligibility criteria)
• Paid childcare leave
• One paid volunteering day per year to support a charity or community initiative of your choice
• Equity, Diversity & Inclusion initiatives, supported by employee-led networks and proud to be a Disability Confident Committed employer
• Hybrid and agile working opportunities