APAC B2B SaaS Marketing Specialist — Hybrid, Global Impact

Wolters Kluwer; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation package

Medical coverage for you and your team

Flexible working hours

Learning & development opportunities

Paid annual leave and volunteer time

Job summary

Wolters Kluwer is seeking a Marketing Specialist, APAC for its flagship B2B SaaS portfolio. Based in Singapore with hybrid working arrangements (3 days home), you will report to the Marketing Director and collaborate with APAC and Middle East sales leaders to align quarterly plans with global marketing priorities.

Your role covers field marketing, market research, and ABM campaigns—emails, nurturing, webinars, events, landing pages, and digital advertising—to generate leads and support sales.

Qualifications

• 3+ years of B2B marketing experience in software/tech.
• Experience with marketing automation and CRM platforms (Marketo, Eloqua, HubSpot, Salesforce).
• Strong English communication, project management and organizational skills.
• Willingness to travel across APAC (approx. 30%).
• Ability to collaborate across APAC and Middle East sales leaders.

Responsibilities

• Develop and execute a field marketing plan for the APAC region.
• Conduct in-depth market research on regional trends and competition.
• Implement ABM campaigns (emails, nurturing, webinars, events, landing pages, digital ads).
• Collaborate with content and product marketing to tailor messaging for the audience.
• Align marketing and sales with local sales teams, channel partners and stakeholders.
• Monitor KPIs and optimize marketing initiatives for impact.

Skills

B2B marketing

Marketing automation

CRM platforms

Project management

English communication

Tools

Marketo

Eloqua

HubSpot

Salesforce

Job description

Wolters Kluwer is seeking a Marketing Specialist, APAC for its flagship B2B SaaS portfolio. Based in Singapore with hybrid working arrangements (3 days home), you will report to the Marketing Director and collaborate with APAC and Middle East sales leaders to align quarterly plans with global marketing priorities.

Your role covers field marketing, market research, and ABM campaigns—emails, nurturing, webinars, events, landing pages, and digital advertising—to generate leads and support sales.