Marketing Operations Associate Manager, APAC

ANAPLAN ASIA PTE. LTD.; Singapore; On-site; SGD 75,000 - 95,000; Full time

Job summary

A leading marketing technology company in Singapore is seeking a Marketing Operations Associate Manager, APAC. This role involves acting as a marketing automation advisor, owning campaign operations, and collaborating with cross-functional teams. The ideal candidate has over 6 years of experience with marketing technology and project management skills. Join us to drive impactful marketing campaigns in a dynamic environment.

Qualifications

• 6+ years of experience using marketing automation platforms.
• 6+ years working with cross-functional teams.
• Minimum 1 certification in Adobe or Marketo in the last 2 years.

Responsibilities

• Act as a marketing automation advisor and business partner.
• Own the end-to-end campaign operations process.
• Analyze marketing metrics to identify trends and optimize campaigns.

Skills

Marketing automation platforms

Project management

Cross-functional collaboration

Data analysis

Communication

Tools

Marketo

Salesforce

Adobe tools

Excel

Job description

Marketing Operations Associate Manager, APAC

Job description:

We’re looking for a tenacious Marketing Ops Associate Manager, APAC to join the Marketing Operations Campaigns team. This role will primarily serve our APAC Field Marketing team, acting as a marketing automation advisor and business partner, while also collaborating cross-functionally with our extended GTM teams. Responsibilities include driving automation improvements, project management, campaign execution, and continuous optimization of campaigns using Marketo and other marketing technology.

Essential responsibilities:

• Act as a marketing automation advisor and business partner, providing guidance to marketers on campaign best practices, automation workflows, and campaign optimization to drive pipeline impact
• Own the end-to-end campaign operations process, from reviewing marketing requests, to executing workflows, and performing Campaign Retrospective Debriefs
• Analyze marketing metrics (ex: open-to-click rates) to identify trends, experiment with campaigns, and make data-driven recommendations for campaign optimization
• Collaborate cross-functionally with Sales, RevOps, and other GTM teams to ensure campaign strategies align with broader business objectives
• Be a driver of innovation, and guiding teams through change as our MOPs practices evolve with the needs of the business
• QA, test, and troubleshoot automation issues as they arise, ensuring seamless execution and a high standard of quality
• Clearly communicate with internal partners to ensure alignment on requirements, deliverables, and timelines
• Maintain and enhance MOPs/Campaign Ops documentation to support scalability and knowledge sharing
• Stay informed of Marketing Ops best practices and emerging trends, applying them to improve campaign effectiveness and business impact

Your Qualifications:

• 6+ years of experience using marketing automation platforms (such as Marketo)
• 6+ years working with other marketing technology (such as Salesforce, Demandbase One, Adobe tools, and more)
• 6+ years working with Excel/Sheets, Word, Powerpoint, etc.
• 6+ years experience working with cross-functional teams
• 3+ years experience in a project management position
• Minimum 1x achievement of the Adobe Certified Expert or Marketo Certified Expert certification within the last 2 years
• A customer service attitude with a client-centric approach to working with stakeholders
• Strong project management and timeline management skills
• Self-driven problem solver with an "ownership” mindset, and the ability to work both independently and collaboratively
• Strong communicator with the ability to clearly articulate findings and recommendations to various audience types both verbally and in written or presentation form (from technical members to mid-level management)
• Flexibility and ability to work in a fast-paced and dynamic environment

Preferred Qualifications

• You have a strong understanding of the buyer’s journey, marketing attribution, and channel tracking
• You have basic to intermediate experience with HTML and CSS
• You have additional certifications related to digital marketing, project management, or business operations
• You have experience with building reports and dashboards in Salesforce
• You have consulting experience