Marketing Executive – Singapore

Yindii; Singapore; Hybrid; SGD 60,000 - 100,000; Full time

Benefits offered by this job

Competitive package

Flexible hybrid work

Monthly Yindii credits

Leadership exposure

Job summary

Yindii Singapore is seeking a Marketing Executive to drive growth across consumer and partner channels. You will shape local content, manage influencer campaigns, and lead merchant co-marketing initiatives while collaborating with the Regional CMO.

In this hands-on role, you will own on-ground storytelling, organize activations, and build a vibrant local community. A 4+ year marketing track record in startups or tech is preferred, with fluency in English and a passion for sustainability.

Qualifications

• 4+ years of hands-on, 360-degree marketing experience across B2C, B2B, PR, content creation, or partnerships in Singapore.
• Native or fluent English; Mandarin or Malay a plus for engaging local partners.
• On-camera presence for TikTok, Reels, media interviews, and public speaking.
• Ability to execute campaigns end-to-end with data-driven optimization.
• Commercial mindset linking creative marketing to user growth and brand equity.
• Genuine passion for sustainability and circular economy initiatives.

Responsibilities

• Brand ambassador across local press, events, podcasts, and social media.
• Create short-form video content for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.
• Visit partner stores to produce merchant features and stories.
• Craft localized messaging in English for Singapore's diverse F&B landscape.
• Identify and manage local creators and influencer collaborations end-to-end.
• Organize pop-ups, partnerships, and campaigns to drive app downloads and engagement.
• Develop co-marketing with merchants and manage in-store promotions.
• Track CAC, app downloads, and conversions; optimize based on local data.

Skills

Content creation

KOL management

Campaign planning

Local growth

On-camera presence

Community building

Job description

Your Mission

As the Marketing Executive for Singapore at Yindii, you will report directly to the Regional Chief Marketing Officer (CMO) and serve as the driving force behind Yindii’s growth in Singapore.

In this high-impact, hands-on role, you are a true marketing "jack-of-all-trades." You will blend B2C consumer acquisition, B2B partner marketing, local PR, and on-camera storytelling. You will be the official face and voice of Yindii in Singapore—leading content creation, executing merchant co-marketing campaigns, engaging local media, and building our community from the ground up before expanding the local functional team.

Key Responsibilities

1. Content & Brand

• Brand Ambassador: Serve as the local face of Yindii Singapore, representing the company across local press, events, podcasts, and social media channels.

• Short-Form Content Creation: Create engaging, trend-driven short-form video content for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.

• On-the-Ground Storytelling: Visit partner stores across Singapore to produce merchant features, "Surprise Bag" unboxings, customer stories, street interviews, and content celebrating Singapore's food and sustainability culture.

• Localized Messaging: Craft compelling written and spoken content in English, tailored to resonate with Singapore’s diverse consumer and F&B landscape.

2. Influencers, Community & Local Growth

• KOL & Creator Management: Identify and manage relationships with local Singaporean creators, lifestyle/food KOLs, eco-communities, and brand partners.

• Campaign Coordination: Plan and execute influencer collaborations end-to-end—from outreach and briefing to post-tracking and performance review.

• Local Activations: Organize pop-ups, community partnerships, and campaigns that drive brand awareness, app downloads, and active user engagement across target districts.

• Growth Opportunities: Identify and test new Singapore-specific marketing channels and growth hacks.

3. Merchant Co-Marketing

• Joint Partner Campaigns: Develop co-marketing campaigns with Yindii merchant partners, including hotels, artisan bakeries, cafes, hawker centers, specialty grocers, and F&B chains.

• In-Store Collateral: Manage in-store promotions, point-of-sale (POS) marketing materials, and merchant launch campaigns.

• BD Alignment: Work closely with the local Business Development team to build marketing initiatives that boost merchant acquisition and long-term partner engagement.

4. PR, Strategy & Performance

• Local PR & Media Outreach: Support press release distribution, pitch stories to Singaporean media outlets, and secure coverage in local publications.

• Strategic Collaboration: Work alongside the CMO and regional marketing leadership on local strategy, priorities, and budget allocation.

• Data-Driven Optimization: Track campaign performance (CAC, app downloads, conversion rates) and adjust tactics based on data and local market insights.

Requirements

• Experience: 4+ years of hands-on, 360-degree marketing experience across B2C, B2B, PR, content creation, or partnerships—ideally within a startup, tech marketplace, lifestyle, or F&B brand in Singapore.

• Languages: Native or fluent English with excellent written, verbal, and presentation skills. Conversational proficiency in Mandarin or Malay is a strong plus for engaging local heartland merchant partners and diverse communities.

• On-Camera Presence: Confident, energetic, and naturally engaging on camera (TikTok, Instagram Reels, media interviews, and public speaking events).

• Hands-on Execution: Proven ability to execute campaigns end-to-end, taking projects from initial idea to high-quality social content, PR pitches, or live events.

• Commercial Mindset: Ability to directly link creative marketing initiatives to core metrics like user acquisition, partner growth, and brand equity.

• Mission Alignment: Genuine passion for sustainability, food waste reduction, and building circular economy models.

What We Offer

• Competitive Package: Base salary commensurate with experience.

• Flexible Work Model: Full-time role with hybrid working arrangements.

• Perks & Credits: Monthly free Yindii app credits to enjoy premium surplus food from top local partners.

• Career Growth: High-visibility role with direct access to executive leadership and a fast track to leadership as the Singapore team expands.

About Yindii

Yindii is a fast-growing startup on a mission to combat global warming by tackling food waste across Asia. Our mobile app connects top restaurants, bakeries, hotels, and supermarkets with conscious consumers to offer delicious surplus food at unbeatable prices. Featured in CNBC, The Straits Times, Tech in Asia, and AsiaTechDaily, Yindii is building a regional movement for a more sustainable future.