Marketing Manager (D2C/Consumer Healthcare)

recruit123 pte. ltd.; Singapore; Hybrid; SGD 67,000 - 95,000; Full time

Job summary

RECRUIT123 PTE. LTD. in Singapore is seeking a Marketing Manager to own the D2C consumer health brand, combining strategy with hands-on execution across digital and offline channels.

You'll report to the regional marketing lead, collaborate with sales and operations, and be responsible for budget, performance metrics, and building compelling content across social platforms.

This hybrid role offers exposure to a regional group and the opportunity to shape how the brand goes to market in Asia.

Qualifications

• At least 5 years in marketing, including 2+ years managing campaigns and people.
• Consumer brand experience—direct-to-consumer, e-commerce, retail, health, wellness or aesthetics.
• Hands-on with Google Ads, Meta Ads and Google Analytics 4; capable of running campaigns.
• Proven campaign management with measurable returns.
• Strong content marketing and copywriting judgement with brand consistency.
• Comfortable owning a budget and defending numbers to management.

Responsibilities

• Own and execute Singapore marketing plan across brand, digital and offline channels.
• Plan and run integrated campaigns end to end — brief, creative, media, launch and measurement.
• Manage performance marketing across Google Ads and Meta Ads, with clear targets for cost per acquisition and conversion rate.
• Build and maintain the content and social media calendar across Instagram, Facebook, TikTok and LinkedIn.
• Own the CRM and email marketing programme, from segmentation through to lifecycle and retention campaigns.
• Manage the marketing budget, track spend and report on return on investment each month.
• Brief and manage external agencies and freelancers, holding them to deadlines and quality.
• Partner with sales and operations to drive lead generation and improve conversion at our locations.
• Track performance in Google Analytics 4 and turn the data into decisions rather than reports.
• Conduct competitor and market research to shape positioning and pricing messages.

Skills

Marketing

Campaign management

Digital ads

GA4

Budget ownership

Content marketing

Brand experience

D2C

Tools

Google Ads

Meta Ads

GA4

Job description

Marketing Manager (D2C / Consumer Health)

Singapore

• Hybrid
• S$6,000 – S$8,500 per month

About the role

We are hiring a Marketing Manager for a fast-growing consumer health brand based in Singapore, part of a regional group operating across Asia. The business sells directly to consumers through its own digital channels and physical locations, and is investing in brand and customer acquisition as it scales.

This is a hands‑on role for someone who can move between strategy and execution: building the brand, running campaigns end to end, and owning the numbers behind them. You will report to the regional marketing lead and work closely with sales and operations.

What you will do

• Own and execute the Singapore marketing plan across brand, digital and offline channels.
• Plan and run integrated campaigns end to end — brief, creative, media, launch and measurement.
• Manage performance marketing across Google Ads and Meta Ads, with clear targets for cost per acquisition and conversion rate.
• Build and maintain the content and social media calendar across Instagram, Facebook, TikTok and LinkedIn.
• Own the CRM and email marketing programme, from segmentation through to lifecycle and retention campaigns.
• Manage the marketing budget, track spend and report on return on investment each month.
• Brief and manage external agencies and freelancers, holding them to deadlines and quality.
• Partner with sales and operations to drive lead generation and improve conversion at our locations.
• Track performance in Google Analytics 4 and turn the data into decisions rather than reports.
• Conduct competitor and market research to shape positioning and pricing messages.

What we are looking for

• At least 5 years in marketing, including 2 or more managing campaigns and people.
• Consumer brand experience —direct-to-consumer, e-commerce, retail, consumer health, wellness or aesthetics.
• Hands‑on with Google Ads, Meta Ads and Google Analytics 4. You should be able to run a campaign, not only brief one.
• Proven campaign management: you have launched campaigns and can explain what they returned.
• Strong content marketing and copywriting judgement, with an eye for brand consistency.
• Comfortable owning a budget and defending the numbers to a management team.

Nice to have

• Subscription, membership or loyalty programmed growth.
• Experience in a regional formulate‑market role across Southeast Asia.

What is on offer

• Hybrid working, with a Singapore office base.
• Direct exposure to a regional group and to markets across Asia.
• A brand with real budget behind it, and room to shape how it goes to market.