Social Media Marketing Executive

SY FOODSTUFFS & TRADING PTE. LTD.; Singapore; Sur place; SGD 42 000 - 66 000; Plein temps

Résumé du poste

SY Foodstuffs and Trading PTE. LTD. in Singapore is seeking a hands‑on Marketing Executive to build the brand from the ground up.

You will own the social media strategy across platforms, shape content pillars, and translate market insights into engaging campaigns for Singaporean audiences in English and Chinese. You will lead end‑to‑end content creation, localise messaging, monitor performance metrics, and report on reach, engagement and traffic.

Qualifications

• Ownership mindset: proactively research, experiment and drive solutions in unfamiliar challenges.
• Bilingual proficiency: fluent in English and Chinese (written and spoken) for Singaporean audience.
• Agile and digital-native: strong understanding of social media dynamics and platform trends.

Responsabilités

• Digital & Social Media Strategy: manage the company’s social media across international channels (Facebook, Instagram, TikTok) and Chinese platforms (RED, Douyin, WeChat Channels).
• Content Creation & Localisation: develop monthly calendars, create social-first visuals/videos, localise copy for Singaporean audiences in English and Chinese, coordinate basic photography/video editing.
• Community Growth & Brand Partnerships: grow an engaged online community and cultivate partnerships.
• Data‑Driven Optimisation: track reach/views/engagement/traffic and translate insights into improvements and periodic reports.
• Broader Marketing Expansion: support online/offline campaigns, product promotion, promo materials, partnerships, and daily marketing operations.

Connaissances

Social media strategy

Content creation

Bilingual English-Chinese

Digital analytics

Agile learner

Outils

CapCut

Canva

Adobe Creative Suite

Meta Ads

TikTok Ads

Description du poste

About the Role

SY Foodstuffs and Trading is seeking a highly motivated, hands‑on Marketing Executive to spearhead our brand presence in the Singapore market from the ground up. While your initial focus will be driving our social media strategy-this is not just a routine "posting" job. We need an agile, execution-oriented marketer who will take strong ownership of our digital footprint and gradually scale into broader, full‑funnel marketing responsibilities as the business grows.

Key Responsibilities

• Digital & Social Media Strategy : Build and manage the company's social media matrix across international channels (Facebook, Instagram, TikTok) and Chinese platforms (RED, Douyin, WeChat Channels). Develop distinct positioning, content pillars, and tailored operational approaches for each platform's unique ecosystem.
• Content Creation & Localisation: Lead end‑to‑end content production by developing monthly calendars, identifying trends, and creating social‑first graphics and short‑form videos. Write, adapt, and localise compelling copy for Singaporean audiences in both English and Chinese. Coordinate basic photography and video editing as required. You will be working with a group of China base team to create content.
• Community Growth & Brand Partnerships: Actively monitor audience feedback and cultivate an engaged online community.
• Data‑Driven Optimisation: Track key performance metrics including reach, views, engagement, and traffic. Translate data insights into actionable improvements for future campaigns and prepare periodic performance reports.
• Broader Marketing Expansion: Progressively support wider initiatives including online/offline campaign execution, business and product promotion, promotional material development, partnerships, and daily marketing operations for emerging business lines.

What we are looking for:

• Unwavering Ownership: You do not wait for detailed instructions; you proactively research, experiment, and drive solutions when faced with unfamiliar challenges.
• Bilingual Proficiency: Fluent in both English and Chinese (written and spoken). You must be able to create natural, engaging content in both languages rather than relying on literal translations, and navigate a primarily Chinese‑speaking internal environment.
• Agile Learner & Digital Native: Deep understanding of social media logic, algorithms, and user habits across platforms like TikTok, Instagram, and Xiaohongshu. You have the ability to rapidly master new platforms, tools, and market trends.

Preferred Qualifications (Bonus Points)

• Prior experience managing commercial or personal social media accounts.
• Proficiency in short‑form video shooting and editing tools like CapCut, Canva, or Adobe Creative Suite.
• Background in digital marketing, e‑commerce, branding, or content marketing, including familiarity with Meta Ads or TikTok Ads.
• A strong pulse on Singapore's local consumer behavior and digital landscape.
• A strong portfolio or personal project demonstrating your creative capabilities and aesthetic judgement.

An AI‑Empowered Workplace

We actively encourage the smart use of AI tools (like ChatGPT) to supercharge your productivity and creativity. You are welcome to leverage AI for brainstorming, copywriting, translation, video/image generation, data analysis, and workflow automation. We care about the quality of your strategic judgement, problem‑solving, and final output-not whether every task was completed manually.

Who Will Fit Best?

If you love building things, have an eye for detail, and want your work to directly impact business growth rather than just executing fixed corporate processes, you will thrive here. Fresh graduates and students with strong portfolios are highly encouraged to apply-we value actual capability, learning speed, and execution over years of experience.