Digital Growth & Partnerships Manager / Senior Manager (F&B)

DOCSG PTE. LTD.; Singapore; Sur place; SGD 50 000 - 95 000; Plein temps

Avantages offerts par ce poste

Performance-based incentives

Leadership growth opportunity

Autonomy and ownership

Exposure to multiple brands

Résumé du poste

DOCSG PTE. LTD. is seeking a Digital Marketing Lead to drive growth across multiple F&B outlets in Singapore. You will own the digital strategy, oversee platform presence, manage influencers, and develop campaigns that boost footfall, reservations, and spend.

The role requires 4–8 years in digital marketing or partnerships, with strong knowledge of Singapore’s IG, TikTok, Google ecosystems and familiarity with Chinese platforms. It offers high autonomy within a fast-paced group.

Qualifications

• 4–8 years of experience in digital marketing, growth, or partnerships.
• Strong understanding of Singapore digital ecosystem (IG, TikTok, Google).
• Experience with Chinese platforms (XiaoHongShu, Dianping) preferred.
• Proven track record in driving measurable business results (traffic, revenue, conversions).
• Strong network of influencers / partners is a plus.
• Analytical, strategic, and execution-focused.
• Comfortable working in a fast-paced, multi-outlet environment.

Responsabilités

• Own and execute the digital growth strategy across all outlets.
• Drive customer acquisition via social, search, review, and third-party platforms.
• Identify new revenue opportunities through digital channels and partnerships.
• Oversee and optimise multi-platform presence across Instagram, TikTok, Google, XiaoHongShu, Dianping, and delivery apps.
• Build and manage influencer networks; lead KOL/KOC campaigns and brand collaborations.
• Conceptualise and execute campaigns to drive footfall, reservations and spend.
• Track campaign performance, customer behaviour, and channel ROI; build dashboards.
• Refine brand positioning across the group’s portfolio.
• Identify partnerships with hotels, lifestyle brands, corporate clients for recurring traffic.
• Lead digital infrastructure initiatives: CRM, loyalty programs, review systems; digitise SOPs.

Connaissances

Digital marketing

Growth strategies

Partnerships

Analytics

Multi-outlet management

Outils

Instagram

TikTok

Google

XiaoHongShu

Dianping

Description du poste

Key Responsibilities

• 1. Digital Revenue & Growth Strategy
  • Own and execute the overall digital growth strategy across all outlets
  • Drive customer acquisition through social, search, review, and third-party platforms
  • Identify new revenue opportunities through digital channels and partnerships
• 2. Multi-Platform Channel Management
  • Oversee and optimise presence across:
  • Instagram, TikTok, Google
  • XiaoHongShu (小红书), Dianping (大众点评)
  • Delivery platforms (Grab, Foodpanda, Deliveroo)
  • Ensure each platform is strategically positioned and conversion-focused
• 3. Influencer & KOL Ecosystem Management
  • Build and manage a strong network of local and regional influencers
  • Lead KOL/KOC campaigns, tastings, and brand collaborations
  • Negotiate partnerships and ensure ROI-driven engagements
• 4. Campaign Strategy & Execution
  • Conceptualise and execute campaigns that drive:
  • Footfall
  • Reservations
  • Average spend per customer
  • Develop bundles, promotions, and limited-time offers aligned with business goals
• 5. Performance Analytics & Reporting
  • Track and analyse campaign performance, customer behaviour, and channel ROI
  • Build dashboards and reports to guide decision-making
  • Continuously optimise strategies based on data insights
• 6. Brand Portfolio Positioning
  • Define and refine positioning for each brand under the group
  • Ensure clear differentiation across concepts and target audiences
  • Align messaging across all digital touchpoints
• 7. Partnerships & Business Development
  • Identify and secure strategic partnerships with:
  • Hotels, lifestyle brands, corporate clients
  • Nearby offices and community networks
  • Develop initiatives that drive recurring traffic and brand exposure
• 8. Digital Infrastructure & Systems
  • Lead implementation of tools for:
  • CRM / customer database
  • Loyalty or membership programmes
  • Review management systems
  • Work with internal teams to digitise SOPs and marketing workflows
• 9. Team Leadership (If Applicable)
  • Work with designers, content creators, and external agencies
  • Set direction, timelines, and quality standards
  • Build a scalable digital marketing structure for the group

Requirements

• 4–8 years of experience in digital marketing, growth, or partnerships
• Strong understanding of Singapore digital ecosystem (IG, TikTok, Google)
• Experience with Chinese platforms (XiaoHongShu, Dianping) preferred
• Proven track record in driving measurable business results (traffic, revenue, conversions)
• Strong network of influencers / partners is a plus
• Analytical, strategic, and execution-focused
• Comfortable working in a fast-paced, multi-outlet environment

Compensation & Benefits

• Gross Salary $4,500 - $8,500/month, commensurate with experience (Salary package is based on role responsibilities and operational working requirements)
• Performance-based incentives tied to revenue and campaign results
• Opportunity to grow into a leadership role as the group expands

Why Join Us

• Direct exposure to business owners and decision-making
• Opportunity to shape the growth of multiple F&B brands
• High autonomy and ownership of results
• Fast-growing group with expansion plans locally and regionally