Marketing Manager (D2C/Consumer Healthcare)

Recruit123; Singapore; Híbrido; SGD 67.000 - 95.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Singapore office base

Descripción de la vacante

Recruit123 is hiring a Marketing Manager for a fast-growing consumer health brand in Singapore. You will own the Singapore marketing plan across brand, digital and offline channels, from strategy to execution.

In this hands-on role, you will run integrated campaigns, manage performance marketing on Google and Meta, maintain content calendars, oversee CRM and email programmes, and report ROI monthly. Hybrid work in Singapore with regional exposure awaits.

Formación

• Minimum 5 years in marketing including 2+ years of campaign and people management.
• Consumer brand experience in D2C, e-commerce, retail, health or wellness.
• Hands-on with Google Ads, Meta Ads and GA4.
• Proven campaign management with measurable returns.
• Strong content marketing and copywriting with brand consistency.
• Comfortable owning a budget and defending numbers to leadership.

Responsabilidades

• Own and execute the Singapore marketing plan across brand, digital and offline channels.
• Plan and run integrated campaigns end to end — brief, creative, media, launch and measurement.
• Manage performance marketing across Google Ads and Meta Ads, with clear targets for CAC and conversion rate.
• Build and maintain the content and social media calendar across Instagram, Facebook, TikTok and LinkedIn.
• Own the CRM and email marketing programme, from segmentation through to lifecycle and retention campaigns.
• Manage the marketing budget, track spend and report on return on investment each month.
• Brief and manage external agencies and freelancers, holding them to deadlines and quality.
• Partner with sales and operations to drive lead generation and improve conversion at our locations.
• Track performance in Google Analytics 4 and turn the data into decisions rather than reports.
• Conduct competitor and market research to shape positioning and pricing messages.

Conocimientos

Campaign management

Team management

Content marketing

Copywriting

Budget management

Brand positioning

Data-driven decisions

Herramientas

Google Ads

Meta Ads

GA4

Descripción del empleo

Marketing Manager (D2C / Consumer Health)

Singapore ·Hybrid · S$6,000 – S$8,500 per month

About the role

We are hiring a Marketing Manager for a fast-growing consumer health brand based in Singapore, part of a regional group operating across Asia. The business sells directly to consumers through its own digital channels and physical locations, and is investing in brand and customer acquisition as it scales.

This is a hands-on role for someone who can move between strategy and execution: building the brand, running campaigns end to end, and owning the numbers behind them. You will report to the regional marketing lead and work closely with sales and operations.

This will be for Recruit123's client whom is in the Consumer healthcare space

What you will do

• Own and execute the Singapore marketing plan across brand, digital and offline channels.
• Plan and run integrated campaigns end to end — brief, creative, media, launch and measurement.
• Manage performance marketing across Google Ads and Meta Ads, with clear targets for cost per acquisition and conversion rate.
• Build and maintain the content and social media calendar across Instagram, Facebook, TikTok and LinkedIn.
• Own the CRM and email marketing programme, from segmentation through to lifecycle and retention campaigns.
• Manage the marketing budget, track spend and report on return on investment each month.
• Brief and manage external agencies and freelancers, holding them to deadlines and quality.
• Partner with sales and operations to drive lead generation and improve conversion at our locations.
• Track performance in Google Analytics 4 and turn the data into decisions rather than reports.
• Conduct competitor and market research to shape positioning and pricing messages.

What we are looking for

• At least 5 years in marketing, including 2 or more managing campaigns and people.
• Consumer brand experience —direct-to-consumer, e-commerce, retail, consumer health, wellness or aesthetics.
• Hands-on with Google Ads, Meta Ads and Google Analytics 4. You should be able to run a campaign, not only brief one.
• Proven campaign management: you have launched campaigns and can explain what they returned.
• Strong content marketing and copywriting judgement, with an eye for brand consistency.
• Comfortable owning a budget and defending the numbers to a management team.

Nice to have

• Subscription, membership or loyalty programmed growth.
• Experience in a regional formulate-market role across Southeast Asia.

What is on offer

• Hybrid working, with a Singapore office base.
• Direct exposure to a regional group and to markets across Asia.
• A brand with real budget behind it, and room to shape how it goes to market.