Marketing Executive

PILATES CONNECT PTE. LTD.; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Pilates Connect is seeking a hands-on Marketing Executive to bring our brands, studios and wellness events to life in Singapore. You’ll craft content, plan campaigns and manage digital channels across social, email and websites, working across our studios and education programmes.

You’ll collaborate with instructors, educators and partners, creating campaigns, promos and events, while measuring impact and optimising performance.

Qualifications

• 3+ years of hands-on marketing experience.
• Ability to write well and adapt tone across brands and audiences.
• Experience with Canva, ads accounts and CMS tools.
• Proactive, organized and able to manage recurring marketing responsibilities alongside new projects.
• Interested in wellness, fitness or lifestyle brands.

Responsibilities

• Social Media & Content Creation — Plan, create and publish content across Instagram, Facebook and other platforms; write copy, design posts and simple marketing materials; take photos and shoot simple short-form videos.
• Digital Advertising — Set up, manage and optimise campaigns through Meta Ads Manager; monitor performance and recommend actions.
• Campaigns & Promotions — Plan and execute marketing campaigns for studios, programmes, workshops, promotions and events.
• Email Marketing — Create and send newsletters and campaigns, manage communications and customer journeys.
• Websites — Handle basic website updates and CMS changes.
• Events & Activations — Support open houses, workshops, launches and community events.
• Marketing Coordination — Collaborate with instructors, studio teams, educators, designers and external partners.

Skills

Social media planning

Content creation

Canva

Meta Ads Manager

Email marketing

WordPress/Squarespace

Photography

Video editing

Analytics

Microsoft Office

Adobe Creative Suite

Tools

Mailchimp

Constant Contact

WordPress

Squarespace

CapCut

Canva

Meta Ads Manager

Google Analytics

Job description

Love wellness, movement, great content —and seeing a marketing idea through from concept to execution?

Pilates Connect is a Singapore-based movement and wellness group behind a portfolio of established Pilates studios, instructor education programmes and wellness concepts.

We’re looking for an experienced, hands‑on Marketing Executive to join our team and help bring our brands, studios, programmes and events to life.

This is a varied role that combines thecreative side of marketing with the day‑to‑day execution that keeps great brands visible and growing. You might be developing a campaign for a new studio programme, creating and scheduling the week's social content, setting up Meta ads, shooting content with an instructor, promoting an upcoming teacher training course, updating a website or helping bring a wellness event to life.

There are regular rhythms to the role — from weekly content and ongoing digital marketing to seasonal promotions and recurring events — but there’s also always something new happening across the group.

What You’ll Be Doing

You’ll work across Pilates Connect and our portfolio of movement and wellness brands, including:

• Social Media & Content Creation — Plan, create and publish regular content that upholds each different brand’s unique voice and strengths, across Instagram, Facebook and other relevant platforms: write copy, design posts and simple marketing materials in Canva, take good photographs, and shoot and edit simple short‑form videos and Reels.
• Digital Advertising — Set up, manage and optimise campaigns through Meta Ads Manager, monitor performance and make recommendations based on results.
• Campaigns & Promotions — Plan and execute marketing campaigns for our studios, programmes, workshops, teacher training courses, promotions and events.
• Email Marketing — Create and send newsletters and campaign emails, manage regular communications and help build effective customer journeys.
• Websites — Handle basic website and CMS updates, including updating copy, images, promotions, events and programme information.
• Events & Activations — Support open houses, workshops, launches, collaborations and community events, including getting involved on the ground when needed.
• Marketing Coordination — Work with instructors, studio teams, educators, designers, photographers, agencies and external partners to keep projects moving from idea to execution.

Digital & Creative Skills

You should be comfortable working hands‑onacross the tools that support day‑to‑day digital marketing, including:

• Canva — confident creating polished social media content, simple marketing collateral, presentations and digital assets
• Meta Ads Manager — able to set up, manage, monitor and optimise paid social campaigns
• Social media platforms & management tools — confident managing Instagram and Facebook, including publishing, scheduling, Reels and platform insights
• Email marketing platforms — experience with platforms such as Mailchimp, Constant Contact or similar, including building and sending campaigns
• Website/CMS platforms — comfortable making basic updates to websites using platforms such as WordPress, Squarespace or similar
• Photo & video content creation — able to take good‑quality photos and shoot and edit simple short‑form videos and Reels using tools such as CapCut, Canva or similar
• Analytics & reporting — comfortable using Meta insights, Google Analytics and other basic reporting tools to understand performance and inform future marketing activity
• Microsoft Office — comfortable with the everyday tools needed to plan, coordinate and manage marketing projects

Bonus skills: Experience with Adobe Creative Suite —particularly Photoshop, Illustrator, Lightroom and/or Premiere Pro —would be an advantage, but is not essential.

You don't need to be a specialist in every platform, but you should be digitally confident, quick to learn new tools and comfortable doing the work yourself rather than relying on agencies or designers for everyday marketing execution.

Who We’re Looking For

We’re looking for someone with at least 3 years of hands‑on marketing experience, who is ready to take ownership oftheir work rather than wait to be told every next step.

You should:

• Understand social media beyond simply posting — including content planning, audience, creative formats and performance
• Write well (able to use AI) and be able to adapt your tone across different brands and audiences
• Have a good visual eye and a strong sense of what feels polished, current and on‑brand
• Be organised, comfortable and motivated managing recurring marketing responsibilities alongside new projects and campaigns
• Be proactive, resourceful and able to take a project from brief through to execution
• Be interested in wellness, fitness, movement or lifestyle brands

Most importantly, we’re looking for someonewho enjoys both the creative and practical sides of marketing. You should be just as comfortable coming up with a campaign idea as you are building the Canva assets, setting up the ads, scheduling the content andmaking sure everything actually goes live.

What It’s Like Working With Us

Pilates Connect isn’t a traditional corporate environment.

We’re a growing, entrepreneurial businesswith studios, instructors, educators, events and new ideas constantly inmotion. You’ll work closely with the people behind our brands and have theopportunity to contribute your own thinking, while also taking real ownershipof the everyday marketing that keeps those brands running.

It’s a role with variety, autonomy and roomto grow — particularly for someone who is curious, capable and likes making things happen.

And yes, you’ll be surrounded by Pilates equipment, movement teachers and people talking about bodies.

If you're excited by the idea of marketing brands that help people move better, feel better and live well, we'dlove to hear from you.