Marketing Executive

MARY CHIA BEAUTY & SLIMMING SPECIALIST PTE LTD; Singapore; On-site; SGD 40,000 - 65,000; Full time

Job summary

MARY CHIA BEAUTY & SLIMMING SPECIALIST PTE LTD is seeking a proactive marketing professional in Singapore to plan and execute campaigns for beauty, slimming and wellness services and products. You will drive customer acquisition, retention and outlet traffic while maintaining a strong online presence.

The role requires 1–3 years marketing experience, strong communication skills and the ability to collaborate with designers, agencies and partners.

Qualifications

• Diploma or Degree in Marketing, Business, Mass Communications, Digital Marketing or related.
• 1-3 years marketing experience; internship or strong portfolio may be considered.
• Experience in beauty, wellness, retail, lifestyle, FMCG or service industry advantageous.
• Familiar with Facebook, Instagram, TikTok and other digital channels.
• Knowledge of digital advertising, social media marketing, content creation and campaign management.
• Basic knowledge of design/content tools such as Canva and video-editing applications would be advantageous.
• Good written and verbal communication skills.
• Creative with understanding of consumer behaviour and current social media trends.
• Commercially minded and able to develop marketing initiatives that contribute to sales and customer acquisition.
• Good organisational and project management skills with ability to manage multiple campaigns and deadlines.
• Able to work independently as well as collaboratively with Sales, Operations and outlet teams.

Responsibilities

• Plan, coordinate and execute marketing campaigns to promote beauty, slimming, wellness services and products.
• Develop marketing initiatives to drive customer acquisition, retention, outlet traffic and sales revenue.
• Manage the Company's social media platforms and maintain an active online presence.
• Create and coordinate engaging content, including social media posts, promotional materials, advertisements and EDMs.
• Coordinate with designers, agencies, influencers, vendors and external partners on campaigns.
• Plan and execute digital marketing campaigns across online channels.
• Monitor campaign performance and prepare reports for management.
• Coordinate outlet promotions, festive campaigns, product launches and events.
• Work with Sales and Operations to develop promotions supporting sales targets.
• Conduct market and competitor research to identify trends and opportunities.
• Maintain marketing materials, price lists and digital content.
• Support CRM, loyalty, reactivation and retention campaigns.
• Coordinate collaborations with landlords, malls and partners.

Skills

Social media marketing

Content creation

Campaign management

Digital advertising

Communication skills

Education

Diploma or Degree in Marketing, Business, Mass Communications, Digital Marketing or related

Tools

Canva

Video editing

Job description

Key Duties & Responsibilities

• Plan, coordinate and execute marketing campaigns to promote the Company's beauty, slimming, wellness services and products.
• Develop marketing initiatives to drive customer acquisition, retention, outlet traffic and sales revenue.
• Manage the Company's social media platforms and maintain an active and consistent online presence.
• Create and coordinate engaging content, including social media posts, promotional materials, advertisements, EDMs and other marketing communications.
• Work with designers, agencies, influencers, vendors and other external partners on marketing campaigns and promotional activities.
• Plan and execute digital marketing campaigns across appropriate online channels.
• Monitor campaign performance, customer response and marketing effectiveness and prepare regular reports for management.
• Coordinate outlet promotions, festive campaigns, product launches, roadshows and other marketing events.
• Work closely with the Sales and Operations teams to develop promotions that support outlet sales targets.
• Conduct market and competitor research to identify consumer trends, competitor activities and new marketing opportunities.
• Maintain and update marketing materials, price lists, promotional information and digital content.
• Support customer engagement, CRM, loyalty, reactivation and retention campaigns.
• Coordinate collaborations and cross-promotional opportunities with landlords, malls, business partners and other organisations.
• Assist in managing the marketing budget and monitor expenditure against approved budgets.
• Ensure marketing materials and communications are consistent with the Company's branding and corporate identity.
• Ensure promotional claims and marketing communications comply with applicable Company policies and regulatory requirements.
• Perform other marketing and business development duties as assigned by Management.

Requirements

• Diploma or Degree in Marketing, Business, Mass Communications, Digital Marketing or a related discipline.
• Preferably 1-3 years of relevant marketing experience ; candidates with relevant internship or strong portfolio experience may also be considered.
• Experience in the beauty, wellness, retail, lifestyle, FMCG or service industry would be advantageous.
• Familiar with social media platforms such as Facebook, Instagram, TikTok and other relevant digital channels.
• Knowledge of digital advertising, social media marketing, content creation and campaign management.
• Basic knowledge of design/content tools such as Canva and video-editing applications would be advantageous.
• Good written and verbal communication skills.
• Creative with a good understanding of consumer behaviour and current social media trends.
• Commercially minded and able to develop marketing initiatives that contribute to sales and customer acquisition.
• Good organisational and project management skills with the ability to manage multiple campaigns and deadlines.
• Able to work independently as well as collaboratively with Sales, Operations and outlet teams.
• Willing to occasionally support events, roadshows or promotional activities outside normal working hours when required.
• Proficient in Microsoft Office and other relevant marketing/digital applications.