Senior Marketing Executive

ELEMENTS WELLNESS PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

ELEMENTS WELLNESS PTE. LTD. is seeking a Senior Marketing Executive to partner with the Marketing Director to turn strategy into consistent content, branding and campaigns across channels.

You will own hands-on execution, ensuring content stays on brand, engages customers and supports bookings. The role emphasizes strong writing, content planning, and collaboration with internal teams and external partners.

Qualifications

• Excellent written English for brand stories and campaigns.
• Strong marketing judgement that content serves objectives, not just calendars.
• Brand literacy to ensure consistent look, feel and messaging.
• A point of view to propose ideas and refine work.
• Strong visual judgement of hierarchy and imagery.
• Independent execution to move work forward with minimal guidance.
• Organisation and follow-through to manage deadlines and multiple workstreams.
• 3–5 years of relevant marketing experience.

Responsibilities

• Participate in campaign and content planning with the Marketing Director and operations team.
• Develop content pillars and translate them into a monthly content calendar.
• Write captions and campaign copy that are clear, differentiated and on-brand.
• Create social graphics and short-form video content.
• Maintain and update the Elements website; training will be provided.
• Coordinate with external partners on campaigns and asset delivery.

Skills

Excellent English

Marketing judgement

Brand literacy

Point of view

Visual judgement

Independent execution

Organisation

3–5 years experience

Tools

Canva

AI tools

SEO

Short-form video

Paid media basics

Job description

ELEMENTS WELLNESS Senior Marketing Executive

Role Details

Title: Senior Marketing Executive
Employment: Full-Time, Permanent
Location: Singapore — HQ-based with occasional outlet visits
Reports to: Marketing Director
Salary: Commensurate with experience

About Elements Wellness

Elements Wellness is a multi-location wellness and spa brand with over 25 years of heritage, operating along Orchard Road.

We are a brand built on results — treatments grounded in therapeutic efficacy, delivered through an experience that earns long-term trust and loyalty.

We are now sharpening our brand, modernising our marketing capabilities and growing our reach without losing what makes Elements trusted.

The Role

You will work directly with the Marketing Director to turn marketing strategy into strong, consistent execution across content, brand communications, website and campaigns.

This is a hands‑on individual contributor role with real ownership.

AtElements, every piece of content should have a purpose — to strengthen the brand, create relevance, help customers understand what we offer, move them closer to booking, or ideally do several of these at once.

The overall marketing direction will be set by the Marketing Director, but you are expected to think within it, contribute ideas, bring a point of view and improve the work through discussion.

What You Will Do

Content & Social Media

• Participate in campaign and content planning with the Marketing Director and operations team
• Develop content pillars and translate them into a clear monthly content calendar
• Write captions and campaign copy that are clear, differentiated and on‑brand
• Create social graphics and short‑form video content
• Bring drafts and ideas into discussion early, rather than only at final submission
• Review content performance and apply learnings to future work

Brand & Marketing Collateral

• Use Canva and AI‑assisted tools to produce polished, on‑brand work independently
• Create marketing materials including social graphics, in‑store posters, EDMs, brochures and sales collateral
• Ensure consistency across brand, visual and messaging touchpoints
• Review materials carefully before they go to print or publish
• Work with external designers or production partners when specialist support is needed

Website & Marketing Operations

• Maintain and update the Elements website; training will be provided
• Keep treatment pages, offers and campaign content accurate and current
• Support basic SEO hygiene, including page titles, descriptions and content freshness
• Maintain the marketing calendar with clear objectives, deliverables and timelines
• Coordinate with shopping mall marketing teams and external partners on campaigns, collaborations and asset delivery
• Prepare clear internal marketing communications for outlet teams
• Liaise with our external paid‑media specialist on briefs, creative assets and campaign requirements
• Review campaign performance with the Marketing Director and relevant partners

What We Are Looking For

What Matters Most

• Excellent written English — clear, precise and natural
• Strong marketing judgement — you understand that content exists to achieve an objective, not simply fill a calendar
• Brand literacy — you can recognise when something does not look, sound or feel right, and explain why
• A point of view — you are comfortable proposing ideas, discussing them and refining them
• Strong visual judgement — you understand hierarchy, imagery and what makes communications feel considered rather than generic
• Independent execution — you can move work forward without needing every step prescribed
• Organisation and follow-through — you manage deadlines, details and multiple workstreams reliably
• 3–5 years of relevant marketing experience

Useful Experience

• Experience in lifestyle, wellness, beauty, hospitality or other consumer‑facing brands
• Proficiency in Canva or similar creative tools
• Experience using AI tools for content or creative development
• Familiarity with basic SEO
• Experience creating short‑form video content
• Basic understanding of paid media — enough to brief a specialist and understand campaign results

We are open to candidates from outside the wellness industry. Strong marketing thinking, writing ability and brand judgement matter more to us than direct category experience.

Who Will Thrive Here

You think beyond completing the task in front of you. You ask why a piece of content should exist, what the customer should understand or do next, and whether the execution feels right for the brand.

You are comfortable having your work discussed, taking feedback and explaining your own thinking. You enjoy being close to the work — writing, making, refining and seeing ideas through to execution.