Marketing Executive

HOW I CARE PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

HOW I CARE PTE. LTD. is seeking a creative Marketing Executive to build and amplify our brand, implement marketing strategies for How I Care and drive promotion and sales of the How I Care Journal product. The role blends content creation, digital marketing, brand development and sales support.

The ideal candidate understands storytelling, community-building, and how to position purpose-driven products in meaningful ways, advocating for social and personal growth.

Qualifications

• A marketing professional with a strong creative mindset and entrepreneurial spirit.
• Interest in promoting wellbeing through reflective practices and connection with others.
• Minimum 2 years’ marketing and sales experience, preferably in wellness, education, or publishing.
• Experience running successful digital and affiliate campaigns.
• Strong content creation and copywriting skills.
• Experience managing multiple social media platforms.
• Basic knowledge of digital marketing strategies and analytics.
• Website management experience (WordPress, Shopify, or similar CMS).
• Understanding of branding and storytelling.
• Strong community engagement and communication skills.

Responsibilities

• Brand & Strategy: Develop and execute marketing strategies aligned with our mission and values.
• Content Creation: Produce engaging content (posts, reels, blogs, newsletters, campaigns).
• Digital & Social Media Marketing: Grow presence on Instagram, LinkedIn, TikTok, and Facebook; track analytics.
• Website & Digital Presence: Update blogs, landing pages, product descriptions; assist SEO and campaigns.
• Community Management & Engagement: Build journaling community online and offline; host events.
• Merchandise & Product Procurement: Support sourcing and promotion of branded products.
• Email Marketing & Copywriting: Create email campaigns with brand-aligned copy.
• SEO & Paid Ads: Implement SEO and Google Ads to improve visibility.
• Event Management: Plan marketing activations and workshops.
• Sales & Business Development Support: Assist in lead gen and campaigns; identify partnerships.

Skills

Marketing

Content creation

Digital marketing

Brand development

Storytelling

Social media management

Copywriting

Video editing

Analytics

Email marketing

Tools

WordPress

Shopify

Canva

Adobe Suite

CapCut

Adobe Premiere Pro

Final Cut Pro

DaVinci Resolve

Job description

We are seeking a creative, well-rounded and results-driven Marketing Executive to help build and amplify our brand from inside out, to implement marketing strategies for How I Care and have ownership over the promotion and sales of the How I Care Journal product. This role will combine content creation, digital marketing, brand development and sales support. The ideal candidate understands storytelling, community-building, and how to position purpose-driven products in meaningful ways. This person will advocate for social and self-awareness and personal growth.

You will play a key role in growing our presence across social media platforms (inclusive of community engagement), managing website content, promoting our educational programmes, and with clear deliverables in sales growth of our journals and card game and brand engagement and visibility.

If you are a creative thinker, skilled storyteller and results-driven marketer, we’d love to hear from you!

Personal Attributes

• Passionate about personal growth and emotional intelligence
• Self-starter with initiative and accountability
• Purpose-driven and aligned with our mission
• Detail-oriented and organised
• Growth mindset and adaptable

Key Responsibilities

Brand & Strategy

• Support the development and execution of marketing strategies aligned with our mission and values
• Strengthen brand voice, identity and messaging across all platforms
• Help position our educational programmes and merchandise as tools for transformation

Content Creation

• Create engaging, high-quality content (posts, reels, blogs, newsletters, campaigns)
• Develop storytelling content around self-awareness, social awareness, and personal growth
• Plan and manage a content calendar
• Collaborate on photo/video shoots for journals and card games

Digital & Social Media Marketing

• Manage and grow our presence for our brands on Instagram, LinkedIn, TikTok, and Facebook, ensuring high engagement and growth of respective channels.
• Monitor trends and apply relevant strategies
• Engage with our community and build meaningful relationships
• Track analytics and optimise performance

Website & Digital Presence

• Manage and update website content, layout, and design elements (blogs, landing pages, product descriptions)
• Support SEO initiatives to improve search visibility and organic traffic
• Assist in executing email marketing campaigns and basic automation workflows
• Optimise website user journeys and implement UI/UX enhancements to improve engagement and conversion rates

Community Management & Engagement:

• Build and maintain a vibrant journaling community, both online and offline.
• Host or support journal-related events, challenges and wellness campaigns.
• Encourage feedback and collect user stories to shape marketing direction.
• Content Creation
• Produce high-quality reels, infographics, photography, and video content. Strong video editing skills are essential, with the ability to craft engaging, polished, and visually compelling content
• Create visually appealing content using Canva (Adobe Suite knowledge is a plus but not required).

Merchandise & Product Procurement

• Support sourcing, development and promotion of branded merchandise and educational products.

Email Marketing & Copywriting

• Develop and execute email campaigns to engage and nurture our audience while ensuring compelling and brand-aligned copy.

SEO & Paid Ads

• Implement and optimise SEO strategies and Google Ads campaigns to enhance online visibility.

Event Management

• Plan and execute marketing activations such as pop-up events and school workshops.

Sales & Business Development Support

• Support promotional campaigns to increase product sales
• Identify partnership or collaboration opportunities
• Assist in lead generation and conversion strategies
• Contribute ideas for expanding merchandise and program reach

Qualifications & Skills

• A marketing professional with a strong creative mindset and entrepreneurial spirit.
• Ideal personal interest in promoting wellbeing (self and social awareness and personal growth) through reflective practices and connections with others.
• Minimum 2 years’ experience in marketing and sales (preferably in wellness, education, or publishing sectors).
• Experience running successful digital and affiliate campaigns.
• Strong content creation and copywriting skills
• Experience managing multiple social media platforms
• Basic knowledge of digital marketing strategies and analytics
• Website management experience (WordPress, Shopify, or similar CMS)
• Understanding of branding and storytelling
• Strong community engagement and communication skills.
• Self-driven and able to manage multiple priorities independently.
• Strong time and budget management skills.
• Highly creative with a proactive approach to problem-solving and campaign execution.
• Ability to work independently while also thriving in a collaborative team environment.
• Open to feedback and capable of following instructions effectively.
• Strong communication skills, both written and verbal.
• Experience promoting physical products (e-commerce experience preferred)
• Sales experience or understanding of sales funnels
• Basic design skills (Canva, Adobe Suite, or similar
• Strong video editing skills (CapCut, Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve)

Work hours

• Weekdays between 09:00 and 17:30 hours

Other

• Able to travel within the region as per company’s requirements and plans.
• Attractive remuneration and employee overall benefits.

What We Offer

• Opportunity to shape and grow a purpose-driven brand
• Creative ownership and leadership development
• Meaningful impact in education and personal growth space