Marketing & Communications Manager

the dandy partnership pte. ltd.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

The Dandy Collection is seeking a Marketing Manager to partner with stakeholders to conceptualise, propose, plan and roll out compelling marketing activities, content and campaigns for all Dandy venues, both offline and online.

Acting as brand guardian, you will develop and implement the annual Marketing/Events/PR calendar and execution plan aimed at maintaining a glowing company image and growing the overall presence of The Dandy Collection.

Qualifications

• More than 5 years of experience in high end F&B/hospitality.

Responsibilities

• Develop and execute the yearly content calendar & budget for marketing events & initiatives, Public Relations and marketing collaterals.
• Monitor the marketing & communication efforts and impact on business & revenue by conducting and disseminating monthly analysis on the effectiveness of media coverage, digital marketing efforts and programmes.
• Identify and solicit partnerships in line with brand positioning, and oversee initiatives so that all partnership agreements are executed fully and in a timely manner.
• Conduct competitor research, brainstorm new and creative content growth strategies, identify trends and insights, and optimize paid content and performance based on insights.
• Collaborate with various teams to plan, manage and implement in-venue activations, email campaigns and content marketing, optimising for performance along the way.
• Work with appointed agency or in-house team members to initiate development and roll out content across all channels to drive traffic to the website/booking platform, increase brand awareness and increase revenue.
• Act as brand guardian for all content output - including on social media pages: Facebook, Instagram, LinkedIn & Google My Business.
• Manage appointed agency and external vendors on various areas of work that is outsourced.
• Website maintenance and development with the SEO/digital/webdevelopment agency including updating of pop-ups, content, and SEO writing.
• Host media colleagues at engagement events and tastings.
• Leverage and maintain existing media relationships and cultivate new contacts.
• Devise the most effective tactics for ongoing influencer marketing, collaborations and events.
• Liaise with designers, suppliers and printers for artwork and collaterals - basic design and layout tasks may be required.
• Explore, identify and recommend new, creative ways to reach our target audience.
• It is crucial for the candidate for this position to have more than 5years of experience in high end F&B/hospitality.

Skills

Content marketing

Public relations

Partnerships

Influencer marketing

Campaign planning

Digital marketing

Analytics

Social media management

Job description

As Marketing Manager, you will be responsible for working with various stakeholders to conceptualise, propose, plan and roll out compelling marketing activities, content and campaigns to create awareness and drive engagement for all Dandy venues, both offline and online. Acting as a brand guardian, you will develop and implement the annual Marketing/Events/PR calendar and execution plan aimed at maintaining a glowing company image and growing the overall presence of The Dandy Collection.

Working with a lean and dynamic team made up of enthusiastic and energetic individuals, this role will push you out of your comfort zone and towards The Dandy Collection noble cause “We all leave better than when we came in.”

Key Responsibilities:

• Develop and execute the yearly content calendar & budget for marketing events & initiatives, Public Relations and marketing collaterals.
• Monitor the marketing & communication efforts and impact on business & revenue by conducting and disseminating monthly analysis on the effectiveness of media coverage, digital marketing efforts and programmes.
• Work with Head of Business to identify and solicit partnerships in line with brand positioning , and oversee initiatives so that all partnership agreements are executed fully and in a timely manner.
• Conduct competitor research, brainstorm new and creative content growth strategies, identify trends and insights, and optimize paid content and performance based on insights.
• Collaborate with various teams to plan, manage and implement in-venue activations, email campaigns and content marketing, optimising for performance along the way.
• Work with appointed agency or in-house team members to initiate development and roll out content across all channels to drive traffic to the website/Sevenrooms booking platform, increase brand awareness and increase revenue.
• Act as brand guardian for all content output - including on social media pages:Facebook, Instagram, LinkedIn & Google My Business.
• Manage appointed agency and external vendors on various areas of work that is outsourced.
• Website maintenance and development independent of, and in collaboration with the SEO/digital/webdevelopment agency (if any) including updating of pop-ups, content, and SEO writing.
• Host media colleagues at engagement events and tastings
• Leverage and maintain existing media relationships and cultivate new contacts
• Devise the most effective tactics for ongoing influencer marketing, collaborations and events
• Liaise with designers, suppliers and printers for artwork and collaterals - basic designand layout tasks from time to time may be required
• Explore, identify and recommend new, creative ways to reach our target audience.
• It is crucial for the candidate for this position to have more than 5years of experience in high end F&B/hospitality.