Senior Marketing Communications Executive

PARKROYAL COLLECTION Pickering Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

PARKROYAL COLLECTION Pickering Singapore seeks a Senior Marketing Communications Executive to own our social media presence, website content, and brand storytelling across all touchpoints. This hands-on role requires creativity behind the camera, CMS proficiency, and agency coordination to meet tight deadlines.

You will work closely with the Director of Marketing Communications, shaping online and offline brand experiences, ensuring consistent messaging, visuals, and campaign execution in a

Qualifications

• Minimum a diploma in Marketing, Communications, Journalism or a related field
• Minimum 2 years' experience in social media management, digital marketing or digital content, ideally in hospitality, travel, luxury brands or agency
• Hands-on experience running Instagram, Facebook, TikTok and LinkedIn; familiarity with RedNote (小红书) and Dianping will be a strong plus
• Excellent English writing skills and strong visual storytelling instincts
• Confident with Microsoft PowerPoint, Word and Excel
• A good eye for photography and videography, with basic photo/video editing skills (Lightroom, Premiere Pro, CapCut or similar)
• Meticulous, organised and comfortable managing multiple deadlines at once
• Ability to work in fast paced environment

Responsibilities

• Manage our social media channels end to end — Instagram, Facebook, TikTok, LinkedIn, RedNote (小红书), Dianping, TripAdvisor and beyond — keeping every channel active, accurate and on-brand
• Plan monthly content calendars and create engaging photo, video and copy content aligned to brand voice and campaign goals
• Support paid social campaigns across Meta, TikTok, RedNote (小红书) and Dianping from agency coordination to performance tracking
• Deliver data-driven performance reports with actionable recommendations
• Manage community engagement — comments, DMs and stories — with a timely, brand-appropriate touch
• Own our website content via CMS, keeping it accurate, current and optimised for search and AI discovery
• Build and maintain landing pages, offer pages, eShop listings and online menus
• Audit our digital presence regularly for broken links, outdated info and inconsistencies
• Manage our listings across third-party platforms and review sites
• Plan and deploy EDMs, digital displays and email banners
• Host media site inspections and respond to editorial, filming and photography requests
• Build relationships with KOLs and media — coordinating hosted stays, press materials and coverage tracking
• Coordinate photography and videography production, from shoot logistics to final asset delivery
• Support award submissions and keep collateral aligned to brand standards

Skills

Social media management

Content creation

CMS

Digital marketing

Photography

Video editing

Copywriting

Analytics & reporting

Education

Diploma in Marketing/Communications

Tools

Microsoft PowerPoint

Excel

Lightroom/Premiere Pro/CapCut

Job description

We're looking for a Senior Marketing Communications Executive to be the digital heartbeat of our hotel — owning our social media presence, keeping our website and online platforms sharp and helping bring our brand to life across every touchpoint.

This is a hands-on, fast-moving role for someone who's equally comfortable behind a camera, inside a CMS, briefing an agency or proofreading collateral against a tight deadline. You'll work closely with the Director of Marketing Communications and play a key part in how PARKROYAL COLLECTION Pickering shows up — online and off.

Responsibilities:

Social Media & Digital Marketing

• Manage our social media channels end to end — Instagram, Facebook, TikTok, LinkedIn, RedNote (小红书), Dianping, TripAdvisor and beyond — keeping every channel active, accurate and on-brand.

• Plan monthly content calendars and create engaging photo, video and copy content aligned to brand voice and campaign goals.

• Support paid social campaigns across Meta, TikTok, RedNote (小红书) and Dianping from agency coordination to performance tracking.

• Deliver data-driven performance reports with actionable recommendations.

• Manage community engagement — comments, DMs and stories — with a timely, brand-appropriate touch.

Website & Digital Platforms

• Own our website content via CMS, keeping it accurate, current and optimised for search and AI discovery.

• Build and maintain landing pages, offer pages, eShop listings and online menus.

• Audit our digital presence regularly for broken links, outdated info and inconsistencies.

• Manage our listings across third-party platforms and review sites.

• Plan and deploy EDMs, digital displays and email banners.

Partnerships, Public Relations & Collaterals

• Host media site inspections and respond to editorial, filming and photography requests.

• Build relationships with KOLs and media — coordinating hosted stays, press materials and coverage tracking.

• Coordinate photography and videography production, from shoot logistics to final asset delivery.

• Support award submissions and keep collateral aligned to brand standards.

Requirements:

• Minimum a diploma in Marketing, Communications, Journalism or a related field

• Minimum 2 years' experience in social media management, digital marketing or digital content, ideally in hospitality, travel, luxury brands or agency

• Hands-on experience running Instagram, Facebook, TikTok and LinkedIn; familiarity with RedNote (小红书) and Dianping will be a strong plus

• Excellent English writing skills and strong visual storytelling instincts

• Confident with Microsoft PowerPoint, Word and Excel

• A good eye for photography and videography, with basic photo/video editing skills (Lightroom, Premiere Pro, CapCut or similar)

• Meticulous, organised and comfortable managing multiple deadlines at once

• Ability to work in fast paced environment