Senior Marketing Communications Executive

PARKROYAL PICKERING HOTEL PTE. LTD.; Singapore; On-site; SGD 52,000 - 76,000; Full time

Job summary

PARKROYAL COLLECTION Pickering is seeking a Senior Marketing Communications Executive to be the digital heartbeat of the hotel, owning social media, CMS website content, and brand storytelling across touchpoints.

You will work hands-on, briefing agencies, editing collateral, and ensuring online presence aligns with campaigns and brand voice in a fast-paced hospitality setting.

Qualifications

• Diploma in Marketing/Communications or related field.
• 2+ years in social media management, digital marketing, or digital content.
• Experience with Instagram/Facebook/TikTok/LinkedIn; familiarity with RedNote and Dianping is a plus.
• Excellent English writing and strong visual storytelling instincts.
• Proficient with PowerPoint, Word and Excel.
• Basic photo/video editing skills (Lightroom, Premiere Pro, CapCut).
• Ability to manage multiple deadlines in a fast-paced environment.

Responsibilities

• Manage social media channels end-to-end and keep channels active, accurate and on-brand.
• Plan monthly content calendars and create engaging photo, video and copy content.
• Support paid social campaigns from coordination to performance tracking.
• Own website CMS content and optimise for search and AI discovery.
• Coordinate photography and videography production and final asset delivery.
• Support media relations, press materials and coverage tracking.

Skills

Social media management

Digital marketing

Content creation

Copywriting

Photography

Video editing

CMS

Project management

Education

Diploma in Marketing/Communications

Tools

Lightroom

Premiere Pro

CapCut

CMS

Job description

We're looking for aSenior Marketing Communications Executiveto be the digital heartbeat of our hotel — owning our social media presence, keeping our website and online platforms sharp and helping bring our brand to life across every touchpoint.

This is a hands-on, fast-moving role for someone who's equally comfortable behind a camera, inside a CMS, briefing an agency or proofreading collateral against a tight deadline. You'll work closely with the Director of Marketing Communications and play a key part in how PARKROYAL COLLECTION Pickering shows up — online and off.

Responsibilities:

Social Media & Digital Marketing

• Manage our social media channels end to end — Instagram, Facebook, TikTok, LinkedIn, RedNote (小红书), Dianping, TripAdvisor and beyond — keeping every channel active, accurate and on-brand.
• Plan monthly content calendars and create engaging photo, video and copy content aligned to brand voice and campaign goals.
• Support paid social campaigns across Meta, TikTok, RedNote (小红书) and Dianping from agency coordination to performance tracking.
• Deliver data-driven performance reports with actionable recommendations.
• Manage community engagement — comments, DMs and stories — with a timely, brand-appropriate touch.

Website & Digital Platforms

• Own our website content via CMS, keeping it accurate, current and optimised for search and AI discovery.
• Build and maintain landing pages, offer pages, eShop listings and online menus.
• Audit our digital presence regularly for broken links, outdated info and inconsistencies.
• Manage our listings across third-party platforms and review sites.
• Plan and deploy EDMs, digital displays and email banners.

Partnerships, Public Relations & Collaterals

• Host media site inspections and respond to editorial, filming and photography requests.
• Build relationships with KOLs and media — coordinating hosted stays, press materials and coverage tracking.
• Coordinate photography and videography production, from shoot logistics to final asset delivery.
• Support award submissions and keep collateral aligned to brand standards.

Requirements:

• Minimum a diploma in Marketing, Communications, Journalism or a related field

• Minimum 2 years' experience in social media management, digital marketing or digital content, ideally in hospitality, travel, luxury brands or agency
• Hands-on experience running Instagram, Facebook, TikTok and LinkedIn; familiarity with RedNote (小红书) and Dianping will be a strong plus

• Excellent English writing skills and strong visual storytelling instincts
• Confident with Microsoft PowerPoint, Word and Excel
• A good eye for photography and videography, with basic photo/video editing skills (Lightroom, Premiere Pro, CapCut or similar)
• Meticulous, organised and comfortable managing multiple deadlines at once
• Ability to work in fast paced environment