Marketing Consultant

McDonald's Singapore; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

McDonald’s Singapore is seeking a Marketing professional to support the development of national campaigns, business plans and key platforms that drive sales, guest counts and profitability. You will collaborate with consumer insights, menu, supply chain and corporate communications to deliver campaigns end-to-end.

You will manage external agencies, set objectives and execution plans, and ensure flawless delivery across TV, digital, print and in-store media.

Qualifications

• Data-driven with strong business acumen and analytic skills.
• Self-starter with a strong drive for business and brand results.
• Relationship builder and ability to establish good relationships with internal and external partners.
• Superior communication skills and project and budget management skills.
• Ability to work under pressure in a fast-paced environment.

Responsibilities

• Assist and support in the development and delivery of National Marketing campaigns and business plans.
• Collaborate with cross-functional teams (consumer insights, menu, supply chain, operations) and external agencies to execute campaigns.
• Lead and manage relationship with advertisers, media, and PR vendors to ensure quality deliverables.
• Support development of business platforms with clear objectives, strategies and execution plans for sustainable brand growth.
• Drive planning, execution, and analysis to apply learnings to future programs.

Skills

Data-driven

Business acumen

Analytical skills

Self-starter

Relationship builder

Communication skills

Budget management

Work under pressure

Education

Degree in Marketing/Advertising/Communication

Job description

The incumbent will assist and support the Manager / Senior Manager in the process of the development of National Marketing campaigns, business plans and leading key business platforms that will drive strong sales, guest counts, market -share, brand share and profitability.

This role requires the incumbent to work closely with the internal cross functional team comprising consumer business insights, menu management, supply chain, restaurant solutions group, operations business managers and corporate communications teams.

Concurrently, the incumbent will be responsible for managing external partners - creative, media, production, and PR agencies to ensure flawless execution of the marketing programs/campaigns.

Additionally, the incumbent will also be required to support in the development and delivery of assigned business platforms - setting of objectives, strategies and execution plans to drive sustainable brand and business goals.

Principal Accountabilities

Brand and Building Responsibilities

• Assist and support in the development and delivery of assigned National Marketing campaigns from concept, consumer testing through to product development, goal setting, promotion mechanics, pricing, sales projection, GC optimisation to flawless program execution on all media channels and in-store merchandise.
• Be accountable for the assigned program sales and GC targets, budget management, contingency activation, project deadline and execution deliverables.
• Be accountable to drive strong trial and repeat usage through relevant yet highly impactful launch using a myriad of consumer touch-points from TV, Print, Radio, Out-of-Home, Event Management, Digital activities etc.
• Acts as the brand steward to drive improvement in the brand’s position and perception. In addition, ensure proper use brand’s trademarks, logos etc that will meet brand guidelines and compliance.
• Drives continuous planning, execution, improvement and analysis of all marketing, advertising, media placement to ensure learnings are applied to future programs.
• Be the relationship manager and gatekeeper on the quantity and quality of the deliverables provided by advertising, media, event-management agencies and other co-partner brands.

Organizational Capacity

• Work on multi-faceted complex projects, demanding project schedules and critically short lead times.
• Be accountable for prioritization of projects and timely delivery of project deliverables through strong teamwork and leading through influence.
• Lead and drive cross-functional decision making and collaboration. Networks, communicates and builds alignment with key customers and stakeholders. Positively influences others and collaborates in ways that inspire others to take action and/or change perspective.

JOB REQUIREMENTS

• Degree holder in Marketing, Advertising and/or Communication with minimum 3-4 years (preferred) relevant experience with multi-cultural adaptability
• Marketing background with experience in new product planning, development and launches in FMCG, QSR, F&B industries.
• Data driven with strong business acumen and analytic skills.
• Self-starter with a strong drive for business and brand results & strong sense of ownership
• Relationship builder and constantly strives to establish good relationship with internal and external partners for the benefit of the company
• Superior communication skills and project and budget management skills
• Ability to work under pressure in an extremely fast-paced environment