Marketing Executive

THE PLATTERING CO PTE. LTD.; Singapore; On-site; SGD 48,000 - 60,000; Full time

Job summary

The Plattering Co. Pte. Ltd.

is seeking a hands-on Marketing Executive to support the Marketing Manager in executing day-to-day marketing activities across three F&B brands. You’ll work on campaigns, digital marketing, social media, content coordination, website and email marketing. You will collaborate with the Designer and Social Media Intern to maintain each brand’s voice and visual identity, thriving in a fast-paced F&B environment with diverse priorities and ownership from brief through

Qualifications

• Diploma or Bachelor's Degree in Marketing, Communications, Digital Media or a related field.
• 1–3 years of relevant experience in marketing, digital marketing, social media or a related role.
• Good copywriting and communication skills, with the ability to adapt messaging across different brand personalities.
• Working knowledge of Google Analytics 4 (GA4), Meta Ads Manager and Google Ads.
• Familiar with social media platforms including Instagram, Facebook, TikTok and LinkedIn.
• Basic photography, videography and short-form video editing skills.
• Familiar with Canva and/or Adobe Creative Suite.
• Experience with WordPress, WooCommerce, Shopify and Mailchimp is an advantage.
• Able to manage multiple brands, projects and deadlines simultaneously.
• Strong attention to detail with good organisational and time-management skills.
• Proactive, resourceful and able to work independently with direction.
• Comfortable working in a fast-paced environment with changing priorities.
• A team player who can collaborate effectively with the Marketing Manager, Designer, Social Media Intern and other internal teams.

Responsibilities

• Support Marketing Manager in executing campaigns, promotions, product launches across three brands.
• Coordinate campaign timelines, assets and deliverables with internal teams.
• Assist with partnerships, collaborations and influencer/KOL activities.
• Ensure campaigns and marketing materials are executed on schedule.
• Support post-campaign reviews and basic performance reporting.
• Update website content including products, menus, banners, promotions and campaign pages.
• Manage day-to-day website updates across WordPress, WooCommerce and Shopify.
• Execute email marketing campaigns via Mailchimp, including copywriting, setup and scheduling.
• Support digital advertising activities across Meta Ads and Google Ads.
• Use GA4 and platform analytics to monitor website traffic and campaign performance.
• Assist with basic performance reporting and identify opportunities for optimisation.
• Ensure website and promotional information is accurate and up to date.
• Plan monthly content priorities across three brands.
• Work with Social Media Intern on calendars and campaign requirements.
• Review social content to align with each brand’s tone.
• Assist with photography, videography and short-form video editing.
• Keep up with social media trends and platform developments.
• Coordinate influencer/content creator efforts when required.

Skills

Copywriting

Social media management

Content creation

Digital marketing

Brand voice adaptation

Education

Diploma or Bachelor's Degree in Marketing/Communications/Digital Media

Tools

GA4

Google Ads

Meta Ads Manager

WordPress

WooCommerce

Shopify

Mailchimp

Canva

Adobe Creative Suite

Job description

The Plattering Co. Pte Ltd, known for its beautiful grazing tables and creative catering buffet setup displays, sharing platters, bowls and bentos and unique catering setups. As we continue to expand, we are seeking for a hands-on, creative and organised Marketing Executive to support the Marketing Manager in executing day-to-day marketing activities across three F&B brands within our portfolio. The role covers campaign execution, digital marketing, social media, content coordination, website and email marketing.

You will work closely with the Marketing Manager, Designer and Social Media Intern to bring marketing initiatives to life, while ensuring each brand maintains its own distinct voice and visual identity. This role is ideal for someone who enjoys the fast-paced nature of F&B marketing, has a strong interest in food and lifestyle content, and is comfortable balancing both the creative and digital sides of marketing. You should be able to manage multiple priorities and take ownership of tasks from brief through to execution

Key Responsibilities:

1. Marketing & Campaign Support

• Support the Marketing Manager in executing campaigns, promotions, product launches and marketing initiatives across three brands.

• Coordinate campaign timelines, assets and deliverables with relevant internal teams.

• Assist with partnerships, collaborations and influencer/KOL activities.

• Ensure campaigns and marketing materials are accurately executed and launched on schedule.

• Support post-campaign reviews and basic performance reporting.

2. Website, Email & Digital Marketing

• Update website content including products, menus, banners, promotions and campaign pages.

• Manage day-to-day website updates across WordPress, WooCommerce and Shopify.

• Execute email marketing campaigns via Mailchimp, including copywriting, setup and scheduling.

• Support digital advertising activities across Meta Ads and Google Ads.

• Use Google Analytics 4 (GA4) and platform analytics to monitor website traffic and campaign performance.

• Assist with basic performance reporting and identify opportunities for optimisation.

• Ensure website and promotional information is accurate and kept up to date.

3. Social Media & Content Support

• Support the Marketing Manager in planning monthly content priorities across three brands.

• Work closely with the Social Media Intern on content calendars and campaign requirements.

• Review social media content and copy to ensure alignment with each brand's tone and direction.

• Support content creation when required, including basic photography, videography and short-form video editing.

• Keep up to date with relevant social media trends and platform developments.

• Support influencer and content creator coordination where required.

4. Creative Coordination

• Prepare clear creative briefs for the Designer based on campaign and marketing requirements.

• Coordinate design timelines, feedback and revisions to ensure assets are delivered on schedule.

• Adapt simple marketing assets using Canva or Adobe Creative Suite when required.

• Ensure creative output remains consistent with each brand's visual identity and guidelines.

Key Qualifications

• Diploma or Bachelor's Degree in Marketing, Communications, Digital Media or a related field.

• 1–3 years of relevant experience in marketing, digital marketing, social media or a related role.

• Good copywriting and communication skills, with the ability to adapt messaging across different brand personalities.

• Working knowledge of Google Analytics 4 (GA4), Meta Ads Manager and Google Ads.

• Familiar with social media platforms including Instagram, Facebook, TikTok and LinkedIn.

• Basic photography, videography and short-form video editing skills.

• Familiar with Canva and/or Adobe Creative Suite.

• Experience with WordPress, WooCommerce, Shopify and Mailchimp is an advantage.

• Able to manage multiple brands, projects and deadlines simultaneously.

• Strong attention to detail with good organisational and time-management skills.

• Proactive, resourceful and able to work independently with direction.

• Comfortable working in a fast-paced environment with changing priorities.

• A team player who can collaborate effectively with the Marketing Manager, Designer, Social Media Intern and other internal teams.