Marketing Analytics Specialist: Data-Driven Journeys

CIMB Singapore; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

CIMB Singapore is seeking an experienced Marketing Analytics professional to design tracking frameworks and dashboards that capture customer interactions across digital touchpoints. You will optimize journeys, measure marketing effectiveness and collaborate with data teams on audiences and targeting.

The role requires 5–7 years in marketing analytics, strong communication, and hands-on use of Adobe Analytics and Adobe Launch, SQL, Tableau or Power BI. Singapore-based, on-site role.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, Computer Science or related field.
• 5–7 years of experience in marketing analytics, data-driven marketing or related field.
• Strong understanding of customer journeys, digital marketing channels and measurement.
• Experience on martech, analytics, customer data or digital transformation projects is advantageous.
• Strong project and stakeholder management with cross-functional collaboration.
• Excellent communication and presentation skills.
• Hands-on experience with Adobe Analytics and Adobe Launch implementations.
• Experience using SQL and analytics/visualisation tools like Tableau or Power BI.

Responsibilities

• Design and implement digital tracking frameworks to capture customer interactions across websites and digital touchpoints.
• Set up and manage tracking tags, rules, data elements and configurations for marketing analytics and tech needs.
• Analyse end-to-end customer journeys across digital channels to identify friction points and opportunities.
• Develop analytical frameworks and dashboards to monitor marketing performance and customer behaviour.
• Partner with data teams to develop customer audiences, signals and lookalikes.
• Assist and support Martech transformation initiatives for data-driven, personalised marketing.

Skills

Marketing analytics

Data-driven marketing

Project management

Stakeholder management

Communication

Presentations

Education

Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, Computer Science

Tools

Adobe Analytics

Adobe Launch

SQL

Tableau

Power BI

Job description

CIMB Singapore is seeking an experienced Marketing Analytics professional to design tracking frameworks and dashboards that capture customer interactions across digital touchpoints. You will optimize journeys, measure marketing effectiveness and collaborate with data teams on audiences and targeting.

The role requires 5–7 years in marketing analytics, strong communication, and hands-on use of Adobe Analytics and Adobe Launch, SQL, Tableau or Power BI. Singapore-based, on-site role.