Marketing Analytics Specialist SG

CIMB Singapore; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

CIMB Singapore is seeking an experienced Marketing Analytics professional to design tracking frameworks and dashboards that capture customer interactions across digital touchpoints. You will optimize journeys, measure marketing effectiveness and collaborate with data teams on audiences and targeting.

The role requires 5–7 years in marketing analytics, strong communication, and hands-on use of Adobe Analytics and Adobe Launch, SQL, Tableau or Power BI. Singapore-based, on-site role.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, Computer Science or related field.
• 5–7 years of experience in marketing analytics, data-driven marketing or related field.
• Strong understanding of customer journeys, digital marketing channels and measurement.
• Experience on martech, analytics, customer data or digital transformation projects is advantageous.
• Strong project and stakeholder management with cross-functional collaboration.
• Excellent communication and presentation skills.
• Hands-on experience with Adobe Analytics and Adobe Launch implementations.
• Experience using SQL and analytics/visualisation tools like Tableau or Power BI.

Responsibilities

• Design and implement digital tracking frameworks to capture customer interactions across websites and digital touchpoints.
• Set up and manage tracking tags, rules, data elements and configurations for marketing analytics and tech needs.
• Analyse end-to-end customer journeys across digital channels to identify friction points and opportunities.
• Develop analytical frameworks and dashboards to monitor marketing performance and customer behaviour.
• Partner with data teams to develop customer audiences, signals and lookalikes.
• Assist and support Martech transformation initiatives for data-driven, personalised marketing.

Skills

Marketing analytics

Data-driven marketing

Project management

Stakeholder management

Communication

Presentations

Education

Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, Computer Science

Tools

Adobe Analytics

Adobe Launch

SQL

Tableau

Power BI

Job description

Key Responsibilities

• Design and implement digital tracking frameworks to capture customer interactions and behaviours across websites and digital touchpoints.


• Set up and manage tracking tags, rules, data elements and tracking configurations to support marketing analytics and other technology requirements.


• Analyse end-to-end customer journeys across digital channels and touchpoints to identify customer behaviours, friction points, drop-offs and opportunities to improve the customer experience and marketing effectiveness


• Develop analytical frameworks and dashboards to monitor marketing performance and customer behaviour.


• Partner with data teams to develop customer audiences, signals, lookalikes and other data-driven targeting solutions.


• Assist and support Martech transformation initiatives and projects that enable more data-driven, personalised and automated marketing.

JOB DESCRIPTION

• Design and implement digital tracking frameworks to capture customer interactions and behaviours across websites and digital touchpoints.


• Set up and manage tracking tags, rules, data elements and tracking configurations to support marketing analytics and other technology requirements.


• Analyse end-to-end customer journeys across digital channels and touchpoints to identify customer behaviours, friction points, drop-offs and opportunities to improve the customer experience and marketing effectiveness


• Develop analytical frameworks and dashboards to monitor marketing performance and customer behaviour.


• Partner with data teams to develop customer audiences, signals, lookalikes and other data-driven targeting solutions.


• Assist and support Martech transformation initiatives and projects that enable more data-driven, personalised and automated marketing.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, Computer Science or a related discipline.


• 5-7 years of experience in marketing analytics, data-driven marketing or a related field.


• Strong understanding of customer journeys, digital marketing channels and marketing measurement.


• Experience working on martech, analytics, customer data or digital transformation projects is highly advantageous.


• Strong project management and stakeholder management skills, with the ability to work effectively across business and technology teams.


• Strong communication and presentation skills.


• Hands‑on experience with Adobe Analytics and Adobe Launch, including implementation of tags, rules, data elements and tracking frameworks.


• Experience using analytics and visualisation tools such as SQL, Tableau, Power BI or equivalent.

About Us

With operations that span 15 different markets across the region, the opportunity to expand your experience, test your capabilities, and exhibit your resilience is ample. #teamCIMB is always keen to welcome the ones who are ready to make that very special difference – for themselves and the bank.