Marketing Data Analyst

Nicoll Curtin; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Nicoll Curtin is seeking a data analytics professional to transform data into actionable insights for campaigns, digital growth and eCommerce decisions.

You will pull data from multiple sources, build clear dashboards, and present recommendations to senior management. The role involves collaborating with product and marketing teams across APAC and coordinating with agencies to ensure timely delivery.

Qualifications

• Degree in eCommerce or digital analytics, Information Systems, Computer Science or a related field.
• 2+ years in data analytics.
• Strong in data mining, analysis and visualisation.
• Hands-on with Excel and Power BI and web analytics tools.

Responsibilities

• Pull data from different sources, check it is accurate and find trends that matter.
• Build dashboards and reports that are easy for stakeholders to read.
• Present findings and recommendations to senior management.
• Work with product and marketing teams on digital campaigns, paid media, content and KPIs.
• Help deliver an annual brand health report across APAC with the global insights team.
• Manage agency partners so data and reports arrive on time.
• Own analytics for two brands across APAC as an individual contributor.

Skills

Data analysis

Data mining

Data visualisation

Excel

Power BI

Communication

Education

Degree in eCommerce or digital analytics

Tools

Google Analytics

Mouseflow

Job description

This role sits inside that team, turning data into clear insights that shape campaigns, digital growth and eCommerce decisions.

What you'll do

• Pull data from different sources, check it is accurate, and find the trends that matter
• Build dashboards and reports that are easy for any stakeholder to read
• Present findings and recommendations to senior management
• Work with product and marketing teams on digital campaigns, paid media, content and KPIs
• Help deliver an annual brand health report across key APAC countries, together with the global insights team
• Manage agency partners so data and reports arrive on time
• Own analytics for two brands across APAC, as an individual contributor

What we're looking for

• Degree in eCommerce or digital analytics, Information Systems, Computer Science or a related field
• 2+ years in data analytics
• Strong in data mining, analysis and visualisation
• Hands-on with Excel and Power BI (or similar), and web analytics or UX tools such as Google Analytics or Mouseflow
• Clear communicator who can explain complex data to non-technical audiences
• Comfortable working independently and with others in a fast-paced setting
• Consumer electronics or FMCG experience, ideally across APAC
• Experience working with senior managers in a cross-functional, matrixed team