Performance Marketing Executive

YouTrip; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

YouTrip in Singapore is seeking a hands-on performance marketer to build and optimize paid campaigns across Meta, Google and TikTok, coordinating across markets.

You will own reporting, maintain budgets and creative assets, and collaborate with CRM and country teams to scale growth.

Qualifications

• 1 to 3 years hands-on in paid social or paid search, with campaigns on Meta and one of Google or TikTok.
• Attention to detail in tracking parameters, naming conventions, budgets and dates.
• Experience with AI platforms is a plus; AppsFlyer experience and CRM/lifecycle exposure are beneficial.

Responsibilities

• Build, launch, and QA campaigns on Meta, Google, TikTok across markets.
• Keep creatives fresh, upload assets, and maintain naming conventions and tracking parameters.
• Own weekly performance reports, insights, and campaign optimizations.
• Manage ad-account admin tasks: users, billing, invoices, and policy issues.
• Support CRM and lifecycle initiatives, helping campaigns from brief to launch.
• Coordinate with country teams for execution questions and creator/partner outreach.

Skills

Paid social

Paid search

Campaign optimization

Detail-oriented

AI platforms

CRM/Lifecycle marketing

Tools

AppsFlyer

Job description

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet. Now, YouTrip is the #1 multi-currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually.

Our consumer and business propositions - YouTrip and YouBiz - empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners—underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific.

Recognised as World Economic Forum's Global Innovator 2025, CNBC's World's Top Fintech Companies (2025, 2024), and LinkedIn's Top Startup (2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.

Valuing an entrepreneurial culture of diversity and inclusion, we are seeking driven individuals to join our fast-growing regional team as we push the boundaries of innovative fintech solutions.

About this Role

This is a hands-on role in an in-house performance marketing team running paid acquisition across several markets. You will build, launch, and monitor campaigns, working closely with the marketing teams to ensure we have high-performing creatives and results.

You Will

Build and run campaigns across markets

• Build, launch, and QA campaigns on Meta, Google, TikTok, and other platforms across countries
• Keep creatives fresh on a regular cadence, upload assets through our pipelines, and keep naming conventions and tracking parameters clean
• Monitor daily pacing against budgets and flag where spend should shift
• Work to a consistent way of running campaigns across all our markets, and help improve it as we go

Keep the numbers and maintain accounts

• Own weekly reports, including performance analysis, insights, and recommended optimizations
• Keep costs and trackers up to date and run reconciliation of the numbers
• Maintain audience syncs, exclusion lists, and conversion event checks across platforms
• Manage ad-account admin: users, billing, payment methods, invoices, and platform policy issues

Support CRM and new verticals

• Support CRM/Lifecycle initiatives, helping take campaigns from brief through to launch and read-out
• Support the launch of new products and verticals as they come online

Be the day-to-day contact

• Work with country teams on execution questions and paid amplification of content, creator, and community campaigns
• Own day-to-day creator and partner outreach and coordination
• Handle day-to-day questions from platform account managers and escalated accordingly

You Are

• 1 to 3 years hands-on in paid social or paid search, agency or in-house, and you have personally built and optimised campaigns on Meta and at least one of Google or TikTok
• Careful with detail: tracking parameters, naming, budgets, dates. You notice when a number looks wrong before anyone else does
• High competency in AI platforms is a plus
• App marketing and experience with platforms like AppsFlyer is preferred
• Exposure to CRM or lifecycle marketing (push, email, in-app) is a plus