Performance Marketing Executive

Oneness M&C Pte Ltd; Singapore; On-site; SGD 47,000 - 71,000; Full time

Job summary

Oneness M&C Pte Ltd is seeking a Performance Marketing Executive with hands-on experience in paid search and a data-driven mindset to improve campaign outcomes. You will own campaigns from setup to reporting and communicate results to clients.

Responsibilities include managing Google Ads/SEM, tracking KPIs, conducting keyword research, testing ads and landing pages, and coordinating with internal teams to implement improvements aligned with client goals.

Qualifications

• Hands-on experience with Google Ads/SEM campaign management.
• Strong understanding of paid media metrics and campaign optimisation.
• Analytical skills to interpret data and convert findings into actions.
• Confident in presenting performance and recommendations to clients.
• Familiarity with Google Analytics or similar tools is an advantage.
• Exposure to SEO is beneficial.

Responsibilities

• Take ownership of paid search campaigns from setup to ongoing optimisation and reporting.
• Manage Google Ads / SEM campaigns with budget utilisation and performance focus.
• Track KPIs such as conversions, CPL, CPA and ROAS.
• Conduct keyword research and refine targeting, bidding and structure based on performance.
• Run tests on ad copy, keywords, audiences and landing pages to improve conversion efficiency.
• Investigate performance changes and implement corrective actions.
• Present campaign results to clients with data-backed recommendations.
• Discuss objectives and challenges with clients to align strategies.

Skills

Paid search

Google Ads

Analytics

Client communication

Tools

Google Analytics

Job description

About the Position

We are seeking a Performance Marketing Executive with practical experience in paid search and a strong interest in using data to improve campaign outcomes. This role involves both campaign ownership and client communication, from understanding campaign objectives to evaluating performance and recommending the next course of action.

Key Responsibilities

• Take ownership of paid search campaigns from setup and launch through to ongoing optimisation and reporting.

• Manage Google Ads / SEM campaigns with close attention to budget utilisation and campaign performance.

• Track key performance indicators such as conversions, cost per lead, cost per acquisition and return on advertising spend.

• Conduct keyword research and refine targeting, bidding and campaign structure based on performance trends.

• Run ongoing tests across ad copy, keywords, audiences and landing pages to improve conversion efficiency.

• Investigate changes in campaign performance and implement appropriate corrective actions.

• Present campaign results to clients and provide clear, data-backed recommendations.

• Discuss campaign objectives and challenges with clients to ensure advertising strategies remain aligned with their business needs.

• Coordinate with creative, content and other internal functions when campaign improvements require additional assets or changes.

Requirements

• Previous hands-on experience with Google Ads and SEM campaign management.

• Good understanding of paid media metrics and campaign optimisation.

• Strong analytical skills with the ability to interpret campaign data and translate findings into actions.

• Confident communicating campaign performance and recommendations to clients.

• Familiarity with Google Analytics or other digital analytics tools is an advantage.

• Exposure to SEO would be beneficial.

• Previous marketing agency experience is welcomed but not a requirement.

• Able to manage deadlines, budgets and multiple campaigns with good attention to detail.