Manager, Loyalty Experiences MEA APAC

AAPC SINGAPORE PTE. LTD.; Singapore; On-site; SGD 140,000 - 180,000; Full time

Job summary

AAPC SINGAPORE PTE. LTD. in Singapore is seeking a Manager, Loyalty Experiences MEA APAC to lead loyalty initiatives across the region, driving a culture of exceptional member engagement.

You will oversee AI-enabled learning, design exclusive Limitless Experiences, and work with CRM, Marketing, and Digital teams to elevate recognition and journeys.

The role emphasizes data-driven decision making, partnerships, and innovative technologies to continually delight members.

Qualifications

• Bachelor's degree in Hospitality, Business, Marketing or related field with 7+ years experience in loyalty, CX, hospitality or marketing.
• Strong project and stakeholder management across markets and teams.
• Analytical mindset with data interpretation and insights translation; passion for AI.
• Excellent communication and interpersonal skills with customer-centric and innovative approach.

Responsibilities

• Lead AI-enabled loyalty culture across 1,000+ hotels through learning and engagement initiatives.
• Curate and deliver exclusive experiences connecting members with their passions via events and partnerships.
• Drive loyalty growth by improving recognition and member journeys in collaboration with CRM, Marketing, and Digital teams.
• Leverage data and insights to identify opportunities, measure performance, and continuously improve experiences.

Skills

Project management

Stakeholder management

Data interpretation

AI awareness

Education

Bachelor's degree in Hospitality, Business, Marketing

Job description

Job Description

As the Manager, Loyalty Experiences MEA APAC, you will play a key role in bringing ALL Accor to life across the region by driving loyalty culture, creating memorable member experiences, and strengthening member engagement. Reporting to the Director, Loyalty Experience MEA APAC, you will

• Lead the development of an AI-enabled loyalty culture across more than 1,000 hotels, empowering Heartists through innovative learning, training, and engagement initiatives.
• Curate and deliver exclusive Limitless Experiences that connect members with their passions through unique events, partnerships, and brand experiences.
• Drive member engagement and loyalty growth by enhancing recognition, optimizing member journeys, and collaborating with CRM, Marketing, and Digital teams.
• Leverage data, customer insights, and emerging technologies to identify opportunities, measure performance, and continuously improve the member experience.

Qualifications

• Bachelor's degree in Hospitality, Business, Marketing, or a related field, with more than 7 years of experience in loyalty, customer experience, hospitality, or marketing.
• Strong project management and stakeholder management skills, with the ability to lead initiatives across multiple markets and teams.
• Analytical mindset with experience interpreting data, identifying opportunities, and translating insights into actionable strategies. Passion for AI is highly appreciated.
• Excellent communication and interpersonal skills, combined with a passion for customer-centricity, innovation, and emerging technologies.