Loyalty Marketing Manager: Growth & Rewards

straits retail property management services pte. ltd.; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

Straits Retail Property Management Services Pte. Ltd. in Singapore is seeking a results-driven Loyalty Marketing Manager to design and lead rewards strategies, campaigns, and partnerships that attract new members and boost spend at Paragon and The Woodleigh Mall.

You will own the full loyalty programme, manage data-driven segmentation, personalise member experiences, and oversee budget while collaborating with internal teams and tenants to maximise lifetime value.

Qualifications

• Degree in Marketing or equivalent is required.
• 3–5 years of relevant loyalty programme experience.
• Proven track record securing and managing affiliate partnerships.
• Solid understanding of integrated marketing disciplines.
• Excellent written and verbal communication across levels.

Responsibilities

• Develop and own the rewards strategy to attract new members and increase spend.
• Plan and execute integrated loyalty campaigns across channels to drive acquisition and spend.
• Drive member acquisition, retention and engagement programmes.
• Deliver personalised rewards and communications leveraging customer data.
• Build and maintain relationships with tenants, partners and internal teams for broad campaign reach.
• Track performance metrics and provide insights to optimise ROI and programme effectiveness.
• Manage the loyalty budget and oversee programme operations.

Skills

Communication skills

Stakeholder management

Data analysis

Execution drive

Ability to work under pressure

Education

Degree in Marketing or equivalent

Job description

Straits Retail Property Management Services Pte. Ltd. in Singapore is seeking a results-driven Loyalty Marketing Manager to design and lead rewards strategies, campaigns, and partnerships that attract new members and boost spend at Paragon and The Woodleigh Mall.

You will own the full loyalty programme, manage data-driven segmentation, personalise member experiences, and oversee budget while collaborating with internal teams and tenants to maximise lifetime value.