Loyalty & Digital Experience Lead, Singapore

S&C RESTAURANTS SG PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

S&C RESTAURANTS SG PTE. LTD. in Singapore is seeking an Assistant Manager/Manager (Loyalty) to spearhead the launch and ongoing management of the brand's loyalty programme, mobile app, and digital ordering channels.

The role works with global teams, technology vendors and agencies to deliver a seamless omnichannel experience. The role optimises the local loyalty proposition within the global framework to drive acquisition, engagement and retention, while overseeing CRM initiatives and

Qualifications

• Bachelor's Degree in Marketing, Business or related discipline.
• Minimum of 4 years of specialisation in CRM, loyalty, digital marketing or customer engagement.
• Experience launching or managing loyalty programmes.
• Experience managing mobile app development or digital products is an advantage.
• Proactive self-starter with strong project management skills and the ability to coordinate multiple internal and external stakeholders.
• Strong analytical mindset with experience using CRM platforms and marketing analytics.
• Excellent communication and stakeholder management skills.
• Experience in QSR, F&B, retail or hospitality is preferred.
• Meticulous with an eye for detail.

Responsibilities

• Lead the launch and ongoing management of the loyalty programme, mobile app, web ordering platform and digital ordering channels in Singapore.
• Optimise the local loyalty value proposition within the global framework to drive acquisition, engagement and retention.
• Oversee CRM initiatives, digital platform enhancements and integrated marketing campaigns to maximise adoption and business performance.
• Build a best-in-class digital and loyalty ecosystem and support successful launch and growth of the brand in Singapore.
• Plan and execute lifecycle marketing campaigns, including welcome journeys, birthdays, win-back, retention and personalised offers.
• Develop member-exclusive integrated marketing campaigns and partnerships to drive member acquisition and increase visit frequency and spend.
• Monitor app ratings, customer feedback and ordering behaviour to identify enhancement opportunities.
• Coordinate UAT, issue resolution and go-live readiness for app and web features.
• Manage feature prioritisation, release planning and project timelines.

Education

Bachelor's Degree in Marketing, Business or related discipline

Job description

S&C RESTAURANTS SG PTE. LTD. in Singapore is seeking an Assistant Manager/Manager (Loyalty) to spearhead the launch and ongoing management of the brand's loyalty programme, mobile app, and digital ordering channels.

The role works with global teams, technology vendors and agencies to deliver a seamless omnichannel experience. The role optimises the local loyalty proposition within the global framework to drive acquisition, engagement and retention, while overseeing CRM initiatives and