Loyalty Growth Lead, Data-Driven & Multichannel

Guardian Health & Beauty; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Guardian Health & Beauty in Singapore seeks a strategic Loyalty Lead to own the member proposition end-to-end. You will drive growth across Guardian stores, the app, and online channels while managing the programme economics and partnerships.

Lead a cross-functional team to deliver targeted gains in member acquisition, retention and value, with a strong focus on data-driven personalization. You will oversee the design of member benefits, lifecycle journeys and campaigns, ensure governance and

Qualifications

• Bachelor's degree in Business/Marketing/Analytics or quantitative field.
• 8–12 years loyalty/CRM experience in omnichannel retail.
• 4+ years leading teams and owning a programme P&L.
• Proven ownership of a consumer loyalty programme with measurable results.
• Strong command of loyalty economics—issuance, redemption, breakage, liability.
• Experience securing supplier funding for member value.
• PDPA/data governance knowledge in Singapore.
• Experience managing loyalty platform vendors and agencies.
• Analytical capability: segmentation, RFM, lifetime value analyses.
• Health & beauty or high-frequency multi-brand experience is a plus.

Responsibilities

• Own the loyalty strategy and multi-year roadmap for Guardian Singapore.
• Deliver annual targets for member acquisition, active members, and value.
• Own the acquisition engine across POS, app, online, and brand programmes.
• Design member benefits, pricing tiers, and rewards mechanics.
• Lead lifecycle journeys: onboarding, replenishment, win‑back.
• Manage loyalty P&L and funding including supplier partnerships.
• Lead a team spanning programme design, CRM and campaigns, and partnerships.
• Ensure PDPA compliance and data governance.

Skills

CRM & Loyalty

Data analytics

Lifecycle marketing

Campaign management

Retail tech knowledge

Education

Bachelor's degree in Business, Marketing, Analytics or related quantitative field

Tools

CRM software

Marketing automation

POS integration

Job description

Guardian Health & Beauty in Singapore seeks a strategic Loyalty Lead to own the member proposition end-to-end. You will drive growth across Guardian stores, the app, and online channels while managing the programme economics and partnerships.

Lead a cross-functional team to deliver targeted gains in member acquisition, retention and value, with a strong focus on data-driven personalization. You will oversee the design of member benefits, lifecycle journeys and campaigns, ensure governance and