Executive Director, Loyalty & Rewards Platform

OCBC Group; Singapore; On-site; SGD 250,000 - 450,000; Full time

Benefits offered by this job

Competitive base salary

Holistic flexible benefits

Community initiatives

Industry-leading learning & growth

Job summary

OCBC Bank in Singapore is seeking an Executive Director, Loyalty to lead the Bank's consumer loyalty programmes and shape the rewards ecosystem. You will own loyalty strategy, partnership economics, and the One Loyalty System, driving customer engagement, rewards funding, and sustainable profitability.

Reporting to senior leadership, you will partner with Finance, Technology, Marketing and Risk to align priorities, govern the programme, and accelerate innovation.

Qualifications

• Bachelor’s degree in finance, Business Administration and Management, or a related field.
• 10–12 years' experience in loyalty, rewards, consumer banking, payments or customer engagement.
• Strong commercial, financial and analytical acumen.
• Experience leading enterprise-scale loyalty programmes and cross-functional initiatives.
• Track record in partnership management and stakeholder engagement.

Responsibilities

• Lead the end-to-end management and evolution of the Bank's consumer Loyalty programmes.
• Own programme performance, including customer engagement, redemption, rewards funding rate optimisation and rewards liability management.
• Develop commercial strategies that balance customer value with sustainable programme economics.
• Partner with Finance on forecasting, accruals, financial performance and liability optimisation.
• Act as business co-owner of the One Loyalty System, defining business priorities, roadmap, governance and future capabilities.
• Develop and manage strategic burn and ecosystem partnerships, including commercial negotiations and performance reviews.
• Design data-led campaigns and initiatives that increase customer engagement, rewards redemption and incremental card spend.
• Establish governance, operational controls and service standards across the Loyalty function.
• Lead and develop a high-performing team while collaborating across Cards, Consumer Banking, Marketing, Technology, Operations, Risk and Finance.
• Lead the Loyalty function with an enterprise mindset.
• Influence senior stakeholders and drive cross-functional execution.
• Champion innovation, customer-centricity and continuous improvement.
• Build organisational capability and succession within the Loyalty team.]
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Skills

Loyalty programmes

Stakeholder engagement

Business analytics

Partnership management

Enterprise programs

Education

Bachelor’s degree in finance

Job description

OCBC Bank in Singapore is seeking an Executive Director, Loyalty to lead the Bank's consumer loyalty programmes and shape the rewards ecosystem. You will own loyalty strategy, partnership economics, and the One Loyalty System, driving customer engagement, rewards funding, and sustainable profitability.

Reporting to senior leadership, you will partner with Finance, Technology, Marketing and Risk to align priorities, govern the programme, and accelerate innovation.