Executive Director, Loyalty Product & Strategy

OCBC Bank; Singapore; On-site; SGD 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Flexible benefits

Community initiatives

Professional development

Wellbeing support

Job summary

OCBC Bank in Singapore seeks a senior Loyalty Manager to define and drive the bank's loyalty strategy, encompassing consumer programmes, rewards proposition, funding and partner ecosystem. You will own programme performance, optimise funding and manage the One Loyalty System with cross-functional teams across Cards, Banking, Marketing and Finance.

The role requires 10–12 years in loyalty or related fields, strong commercial and analytical skills, and a proven track record in enterprise-scale

Qualifications

• Bachelor’s degree in finance, Business Administration and Management, or a related field.
• 10–12 years' experience in loyalty, rewards, consumer banking, payments or customer engagement.
• Strong commercial, financial and analytical acumen.
• Experience leading enterprise-scale loyalty programmes and cross-functional initiatives.
• Track record in partnership management and stakeholder engagement.

Responsibilities

• Lead the end-to-end management and evolution of the Bank's consumer Loyalty programmes.
• Own programme performance, including customer engagement, redemption, rewards funding rate optimisation and rewards liability management.
• Develop commercial strategies that balance customer value with sustainable programme economics.
• Partner with Finance on forecasting, accruals, financial performance and liability optimisation.
• Act as business co-owner of the One Loyalty System, defining business priorities, roadmap, governance and future capabilities.
• Develop and manage strategic burn and ecosystem partnerships, including commercial negotiations and performance reviews.
• Design data-led campaigns and initiatives that increase customer engagement, rewards redemption and incremental card spend.
• Establish governance, operational controls and service standards across the Loyalty function.
• Lead and develop a high-performing team while collaborating across Cards, Consumer Banking, Marketing, Technology, Operations, Risk and Finance.
• Lead the Loyalty function with an enterprise mindset.
• Influence senior stakeholders and drive cross-functional execution.
• Champion innovation, customer-centricity and continuous improvement.
• Build organisational capability and succession within the Loyalty team.

Skills

Commercial acumen

Financial analysis

Stakeholder management

Loyalty program leadership

Education

Bachelor’s degree in finance, business administration or related field

Job description

OCBC Bank in Singapore seeks a senior Loyalty Manager to define and drive the bank's loyalty strategy, encompassing consumer programmes, rewards proposition, funding and partner ecosystem. You will own programme performance, optimise funding and manage the One Loyalty System with cross-functional teams across Cards, Banking, Marketing and Finance.

The role requires 10–12 years in loyalty or related fields, strong commercial and analytical skills, and a proven track record in enterprise-scale