Senior Digital Marketing & Loyalty Campaign Lead

McDonald's Singapore; Singapore; On-site; SGD 60,000 - 95,000; Full time

Job summary

McDonald’s Singapore is seeking a Senior Executive to join our Digital team, supporting the Senior Manager Digital in leading integrated, multi-channel marketing strategies and campaigns to drive member acquisition.

You will lead omni-channel campaigns from briefing to execution, analyse post-campaign performance with analytics teams and ensure smooth restaurant execution of promotions, while coordinating cross-functional projects across Marketing, Merchandising, Social, CRM, Insights,

Qualifications

• 3+ years of experience in F&B, consumer retail or handling multinational brands in agencies.
• Strong knowledge of mobile apps, loyalty programs and digital trends.
• Excellent communication and presentation skills to foster partnerships and present business cases.
• Analytical mindset with ability to interpret data and campaign performance reports.

Responsibilities

• Lead omni-channel campaigns from briefing to execution.
• Analyse post campaign performance with analytics teams to optimize future programs.
• Coordinate cross-functional teams and ensure promotions run smoothly in-store.

Skills

Mobile apps

Loyalty programs

Digital trends

Communication skills

Analytical mindset

Education

Bachelor's degree in Business, Marketing, or Communications

Tools

Microsoft Word

Excel

PowerPoint

Job description

McDonald’s Singapore is seeking a Senior Executive to join our Digital team, supporting the Senior Manager Digital in leading integrated, multi-channel marketing strategies and campaigns to drive member acquisition.

You will lead omni-channel campaigns from briefing to execution, analyse post-campaign performance with analytics teams and ensure smooth restaurant execution of promotions, while coordinating cross-functional projects across Marketing, Merchandising, Social, CRM, Insights,