Head of Loyalty & CRM Strategy

BreadTalk Group Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

BreadTalk Group Pte Ltd is seeking a senior CRM & Loyalty professional to own the BreadTalk Group Rewards programme, develop lifecycle frameworks, and drive customer-centric campaigns across channels. You will lead data analytics, partnerships, and app management to boost store traffic and sales.

The role requires 8–10 years in CRM/loyalty, strong stakeholder management, and a track record of scaling loyalty initiatives in consumer industries. A fast-paced, results-driven environment awaits.

Qualifications

• Degree in Marketing, Business, Data Analytics, or related field.
• 8–10 years in CRM/loyalty or customer engagement roles, preferably in F&B/retail.
• Experience scaling loyalty programmes and CRM initiatives.
• Strong analytical mindset translating data into insights.
• Experience with CRM systems and marketing automation tools.
• Strong stakeholder management and communication skills.
• Prior leadership experience is preferred.

Responsibilities

• Own CRM & loyalty strategy with P&L accountability and drive financial KPIs.
• Grow BreadTalk Group Rewards Programme and lifecycle frameworks.
• Drive segmentation and personalisation to improve customer experience.
• Oversee end-to-end campaign planning and execution across channels.
• Lead data-driven insights and reporting to management.
• Act as business owner for BreadTalk Group Rewards app and work with IT/vendors.
• Collaborate with Brand/Marketing/Ops to align loyalty initiatives.

Skills

CRM

Loyalty Programs

Data Analytics

Marketing Automation

Stakeholder Management

Team Leadership

Campaign Management

Education

Marketing/Business/Data Analytics degree

Tools

CRM Platforms

App Analytics

Job description

BreadTalk Group Pte Ltd is seeking a senior CRM & Loyalty professional to own the BreadTalk Group Rewards programme, develop lifecycle frameworks, and drive customer-centric campaigns across channels. You will lead data analytics, partnerships, and app management to boost store traffic and sales.

The role requires 8–10 years in CRM/loyalty, strong stakeholder management, and a track record of scaling loyalty initiatives in consumer industries. A fast-paced, results-driven environment awaits.