Lifecycle & Marketing Automation Specialist

HASHMETA AI PTE. LTD.; Singapore; On-site; SGD 49,000 - 61,000; Full time

Benefits offered by this job

Competitive salary

Structured onboarding

Hands-on AI tools

Job summary

Hashmeta AI PTE. LTD. is building its commercial engine across direct sales, partners, product-led growth and customer success.

Based in Singapore, we create AI visibility monitoring, an AI CMS and an AI CRM, serving Southeast Asia with a fast-growing team. The role focuses on converting free sign-ups, claimed business profiles and trials into active paying subscribers. You will design onboarding journeys, implement lead scoring, conduct experiments, and optimize trial-to-paid conversion while

Qualifications

• 3+ years in marketing automation or lifecycle/CRM marketing.
• Experience with segmentation, analytics and experiment design.
• Knowledge of PDPA and consent requirements.

Responsibilities

• Design consent-based onboarding, nurture, win-back and upgrade journeys by email and WhatsApp
• Build lead scoring and segments in our AI CRM
• Run A/B tests and report on trial-to-paid and activation
• Keep unsubscribes and complaints low through privacy-aware practice

Skills

Marketing automation

Lifecycle marketing

PDPA knowledge

Job description

About Hashmeta AI

Hashmeta AI helps businesses get found, chosen and cited in AI search. Founded in 2023 by the team behind Hashmeta Group, a Singapore digital agency since 2012, we build AI Visibility monitoring, an AI CMS and an AI CRM, and operate industry portals that connect businesses with their buyers. We are building our commercial engine across direct sales, partners, product-led growth and customer success: based in Singapore, working across Southeast Asia.

The role

Convert free sign-ups, claimed business profiles and trials into active paying subscribers.

What you'll do

• Design consent-based onboarding, nurture, win-back and upgrade journeys by email and WhatsApp
• Build lead scoring and segments in our AI CRM
• Run A/B tests and report on trial-to-paid and activation
• Keep unsubscribes and complaints low through privacy-aware practice

What you'll bring

• 3+ years in marketing automation or lifecycle/CRM marketing
• Comfortable with segmentation, analytics and experiment design
• Working knowledge of PDPA and consent requirements

Your first 90 days

• 30 days: map current journeys and conversion data
• 60 days: launch rebuilt onboarding and trial-to-paid journeys
• 90 days: show measured lift in activation and paid conversion

What we offer

• Monthly base salary of S$4,400-5,500, based on skills and experience
• Clear 30/60/90-day goals and structured onboarding
• Daily hands-on work with AI tools in a fast-growing team