Lead Sales Strategy and Program, Parts & Accessories

Harley-Davidson of Singapore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Annual bonus programs

Employee discounts on motorcycles

General merchandise discounts

Job summary

Harley-Davidson Motor Company in Singapore seeks a Lead Sales Strategy and Program for Parts & Accessories to drive dealer-facing growth initiatives and optimize sales performance across the dealer network.

The role partners with Field Sales Managers, Sales & Operations Planning, and Marketing to increase dealer investments, improve attachment rates, and grow customization sales while enhancing dealer profitability.

Qualifications

• Bachelor's Degree preferred.
• 5+ years of related experience required.
• Experience in vehicle dealership or OEM service/parts operations preferred.
• Excellent verbal and written communication skills; able to deliver effective presentations to motivate dealers.

Responsibilities

• Lead design, development, implementation, and continuous improvement of dealer-facing Parts & Accessories growth programs.
• Develop initiatives to increase dealer investment in Parts and Accessories Wholesales.
• Partner with Field Sales Managers to improve dealer performance, attachment rates, and customization sales.
• Encourage dealers to leverage Custom Coverage and other programs where applicable.
• Plan and execute P&A related spaces at major consumer events in market.
• Develop event content, presentations, communications and support materials.
• Prepare content for new model year parts and accessories launches at dealer buying events.
• Support implementation of pre-accessorization, accessory pre-selling, digital selling tools, and attachment-rate improvement strategies.
• Collaborate with Harley-Davidson University on curriculum and training initiatives.
• Track program adoption, inventory investments, attachment rates, and sales growth.

Skills

Verbal communication

Written communication

Education

Bachelor's Degree

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Outlook

Job description

Auto req ID:63353
Title:Lead Sales Strategy and Program, Parts & Accessories
Job Function:Strategy and Business Planning
Location:SINGAPORE
Additional Location:
Company:Harley-Davidson Motor Company
Full or Part-Time:Full Time

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us?

Job Summary

The Lead Sales Strategy and Program, Parts & Accessories (P&A) is responsible for developing, executing, and optimizing dealer-facing programs, events, and growth initiatives that drive Parts & Accessories sales performance across the Harley-Davidson dealer network. This role partners closely with Field Sales Managers, Sales and Operations Planning, Order Management, Harley-Davidson University, Marketing and Product to increase dealer investment in P&A inventory, improve attachment rates, grow customization sales, and enhance dealer profitability.

Job Responsibilities

• Lead the design, development, implementation, and continuous improvement of dealer-facing Parts & Accessories growth programs
• Develop initiatives that encourage increased dealer investment in Parts and Accessories Wholesales.
• Partner with Field Sales Managers to improve dealer performance, attachment rates, and customization sales.
• Encourage dealers to leverage Custom Coverage and other programs where applicable.
• Work with teams in market to plan and execute P&A related spaces at major consumer events.
• Develop event content, presentations, communications and support materials.
• Plan and develop contents for new model year parts and accessories launches at dealer buying events.
• Support implementation of pre-accessorization, accessory pre-selling, digital selling tools, attachment-rate improvement strategies.
• Partner with H-D University on curriculum and training initiatives.
• Track program adoption, inventory investments, attachment rates, and sales growth.
• Lead initiatives across Sales, Marketing, Order Management, Sales Planning, HDU, and Dealer Operations.
• Influence business decisions through data-driven insights.

Education Specifications

Bachelor's Degree Preferred (not mandatory).

Experience Requirements

• Typically requires a minimum of 5+ years of related experience
• Experience within a vehicle dealership or original equipment manufacturing service/parts operation preferred
• Effective verbal and written communication skills as well as proficient in delivering effective presentations to motivate dealers to act
• Proficient in Microsoft Excel, Word, PowerPoint Presentation and Outlook
• ~20-40% travel required

• We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more.

We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).

Direct Reports:No
Travel Required:25 - 50%
Visa Sponsorship:This position is not eligible for visa sponsorship or visa transfer
Relocation:This position is not eligible for relocation assistance