Lead CRO & Web Experience Strategist

CIMB BANK BERHAD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

CIMB Bank Berhad is seeking an experienced Strategy and Planning leader to transform objectives into high-converting user journeys across www.cimb.com.sg and related digital properties.

You will own the landing page roadmap for performance marketing, run experiments end-to-end, and drive data-driven improvements with AI-assisted workflows, while ensuring QA and regulatory governance across digital initiatives.

Qualifications

• 5–8 years of experience in CRO, Web Strategy, Performance Marketing or project management leading web-based projects.
• Advanced analytics tooling experience and ability to build reports to track funnels and drop-offs.
• Hands-on CMS experience and tag management for rapid prototyping and troubleshooting.
• End-to-end experimentation including hypothesis generation, test setup, and statistical analysis.

Responsibilities

• Develop a data-driven website optimisation roadmap translating business objectives into high-converting user journeys across CIMB properties.
• Own the landing page roadmap for performance campaigns and drive ROI with CAC alignment.
• Lead full lifecycle of digital experiments (A/B tests, personalization, dynamic content) and implement AI tools to accelerate insights and mock-ups.
• QA and governance for releases, ensuring usability, tracking accuracy, browser compatibility and compliance with PDPA and internal policies.

Skills

CRO

Web Strategy

Performance Marketing

Project Management

Adobe Analytics/GA4

HTML/CSS/JavaScript basics

Education

Bachelor’s and/or Master’s degree in Marketing/Analytics/CS/UX

Tools

AEM CMS

Adobe Launch

GTM (Tag Management)

Job description

CIMB Bank Berhad is seeking an experienced Strategy and Planning leader to transform objectives into high-converting user journeys across www.cimb.com.sg and related digital properties.

You will own the landing page roadmap for performance marketing, run experiments end-to-end, and drive data-driven improvements with AI-assisted workflows, while ensuring QA and regulatory governance across digital initiatives.