Web Growth & Conversion Strategy Architect

CIMB Singapore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

CIMB Singapore is seeking a senior Conversion Rate Optimization specialist to drive a data-driven roadmap for CIMB’s digital properties, including www.cimb.com.sg. You will lead landing page optimization aligned with acquisition and ROI goals.

Responsibilities cover end-to-end experimentation, AI tool adoption to accelerate insights, and governance with PDPA and risk teams while delivering measurable improvements in conversion and lead quality.

Qualifications

• 5–8 years of CRO, web strategy, or performance marketing experience leading web-based projects.

Responsibilities

• Own the landing page roadmap for performance marketing campaigns and ROI goals.
• Lead end-to-end digital experiments including A/B tests, personalization, and dynamic content.
• Define metrics and measurement frameworks using analytic tools (Adobe Analytics/GA4).
• Ensure compliance with PDPA and governance with Legal, Risk and IT Security.

Skills

CRO expertise

Web analytics

A/B testing

Tag management

CMS experience (AEM)

Adobe Analytics/GA4

Experimentation

Project management

Stakeholder communication

Education

Bachelor’s or Master’s degree in Marketing/Analytics/CS/UX

Tools

AEM CMS

Adobe Launch

GTM

Heatmaps

Session recordings

Surveys

Job description

CIMB Singapore is seeking a senior Conversion Rate Optimization specialist to drive a data-driven roadmap for CIMB’s digital properties, including www.cimb.com.sg. You will lead landing page optimization aligned with acquisition and ROI goals.

Responsibilities cover end-to-end experimentation, AI tool adoption to accelerate insights, and governance with PDPA and risk teams while delivering measurable improvements in conversion and lead quality.