Regional GCB Consumer Digital Strategy Specialist SG

CIMB Singapore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

CIMB Singapore is seeking a senior professional to support Regional Head in developing and refreshing the consumer digital strategy aligned with Group priorities and country realities. You will contribute to strategic themes, execution roadmaps, and market assessments across digital revenue, customer engagement, and operating model transformation.

Role focuses on governance, dashboarding, and coordination with Consumer Banking franchises to implement regional initiatives and local execution

Qualifications

• Bachelor’s or Master’s Degree in Business/ Finance/ Banking or equivalent professional qualification.
• PM Certification (PMP/Agile/Scrum) preferred.
• At least 5 years of relevant digital experience in banking or financial services.

Responsibilities

• Develop regional consumer digital strategy aligned with Group priorities and country realities.
• Articulate strategic themes, value theses, and execution roadmaps for digital revenue and customer engagement.
• Conduct market scans to assess CIMB’s digital strengths, gaps, and competitive position.
• Create market playbooks for digital sales funnels and omnichannel journeys.
• Define and size digital revenue levers with the Regional Digital Strategy Head.

Skills

Stakeholder management

Strategic planning

Digital analytics

Agile/Scrum

Data-driven decision making

Education

Bachelor’s or Master’s Degree in Business/Finance/Banking

PM Certification (PMP/ equivalent)

Job description

• Support the Regional Head in developing the consumer digital strategy and refresh of the Regional Consumer Banking Digital Strategy, aligned with Group priorities and country realities.
• Contribute to the articulation of strategic themes, value theses, and execution roadmaps across digital revenue, customer engagement, and operating model transformation.
• Conduct market scans, e.g., competitive analysis, regulatory trends, consumer behaviour insights, etc. to assess CIMB’s digital strengths, gaps, and competitive position across markets.
• Drive and assist in creating market playbooks for digital sales funnels and omnichannel journeys.

Strategic Planning and Market Insights

• Support the Regional Head in developing the consumer digital strategy and refresh of the Regional Consumer Banking Digital Strategy, aligned with Group priorities and country realities.
• Contribute to the articulation of strategic themes, value theses, and execution roadmaps across digital revenue, customer engagement, and operating model transformation.
• Conduct market scans, e.g., competitive analysis, regulatory trends, consumer behaviour insights, etc. to assess CIMB’s digital strengths, gaps, and competitive position across markets.
• Drive and assist in creating market playbooks for digital sales funnels and omnichannel journeys.

Customer Experience, Journey Transformation and Technology Enablement

• Work with the Regional Digital Strategy Head to define and size digital revenue levers
• Support design standards, accessibility requirements, and journey KPIs whilst ensuring markets adopt common templates and frameworks.
• Ensure alignment between digital strategy and platform roadmaps (e.g., mobile, web, orchestration, identity, payments, CDP).
• Support the evolution of OCTO as a regional digital platform, moving beyond servicing into sales, engagement, and virtual - branch capabilities.

Country Engagement & Implementation Enablement

• Act as a regional coordination point with Consumer Banking franchises on digital strategy initiatives.
• Prepare senior‑level reporting materials, e.g., executive updates, risk logs, benefits trackers, and investment updates.
• Prepare materials and insights for regional workshops, deep dives, and capability uplift programs.
• Support countries in adapting regional strategies into clear local execution plans while preserving strategic intent.

Performance Tracking & Governance

• Define and maintain regional OKRs, KPIs, and dashboard covering:
  • Digital adoption and engagement
  • Revenue and productivity outcomes
  • Delivery progress and milestone achievement
• Maintain and update the regional digital performance dashboard covering sales, activation, engagement, CX, adoption, and cost‑to‑serve metrics.
• Track value realization of digital projects and highlight risks, delays, and rebalancing recommendations
• Track performance across markets, flag execution risks, and prepare management updates for senior leadership and EXCO.

Requirements

Qualifications

• Bachelor’s or Master’s Degree in any related disciplines (Business/ Finance/ Banking) or equivalent professional qualification

Professional Qualification and/or Regulatory, Licensing Requirements

• Programme/Project Management Certification/ Agile Scrum certification is preferred

Relevant Work Experience

• At least 5 years of relevant digital experience in banking (particularly in Retail Banking) or financial industry
• Digital or digital transformation experience is required

Technical/Functional Skills

• Familiarity and working knowledge of the business and regulatory environments of key ASEAN markets vis‑à‑vis financial services
• Strong proficiency with data (e.g., funnels, dashboards, A/B testing, etc.)
• Good understanding of digital channels, mobile/web journeys, and customer lifecycle concepts
• Ability to synthesise complex information into simple, compelling narratives
• Familiarity with Agile practices, digital product delivery, etc.
• Good knowledge of customer journey and digital strategies in financial industries
• Good knowledge of marketing and communications strategies and banking products and services

Personal Skills (Soft Competencies)

• Strong stakeholder management and facilitation skills
• Strong influencing and negotiation skills
• Strong stakeholder management skills
• Strong verbal and written communication skills
• Strong analytical and strategic thinking
• Able to function effectively in a matrix and culturally diverse environment