Web Experience Specialist

CIMB BANK BERHAD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

CIMB Bank Berhad is seeking an experienced Strategy and Planning leader to transform objectives into high-converting user journeys across www.cimb.com.sg and related digital properties.

You will own the landing page roadmap for performance marketing, run experiments end-to-end, and drive data-driven improvements with AI-assisted workflows, while ensuring QA and regulatory governance across digital initiatives.

Qualifications

• 5–8 years of experience in CRO, Web Strategy, Performance Marketing or project management leading web-based projects.
• Advanced analytics tooling experience and ability to build reports to track funnels and drop-offs.
• Hands-on CMS experience and tag management for rapid prototyping and troubleshooting.
• End-to-end experimentation including hypothesis generation, test setup, and statistical analysis.

Responsibilities

• Develop a data-driven website optimisation roadmap translating business objectives into high-converting user journeys across CIMB properties.
• Own the landing page roadmap for performance campaigns and drive ROI with CAC alignment.
• Lead full lifecycle of digital experiments (A/B tests, personalization, dynamic content) and implement AI tools to accelerate insights and mock-ups.
• QA and governance for releases, ensuring usability, tracking accuracy, browser compatibility and compliance with PDPA and internal policies.

Skills

CRO

Web Strategy

Performance Marketing

Project Management

Adobe Analytics/GA4

HTML/CSS/JavaScript basics

Education

Bachelor’s and/or Master’s degree in Marketing/Analytics/CS/UX

Tools

AEM CMS

Adobe Launch

GTM (Tag Management)

Job description

Strategy and Planning

Develop a data-driven website optimisation roadmap that transforms business and campaign objectives into high-converting user journeys across www.cimb.com.sg and related digital properties. Drive website performance optimisation by aligning optimisation initiatives with commercial outcomes, while defining clear success metrics and measurement frameworks.

Execution and Experimentation

Own the landing page roadmap for performance marketing campaigns, aligning with acquisition, customer acquisition cost, and ROI goals. Lead the full lifecycle of digital experiments including A/B tests, personalization, and dynamic content to improve conversion efficiency and strengthen lead generation. Introduce and manage AI tools to streamline workflows, speed up analysis, generate insights, and produce layout or page mock-ups to support faster iteration.

Measurement and Analytics

Define and track key metrics such as conversion rate, bounce rate, funnel progression, and lead quality to guide continuous optimisation efforts. Partner with Paid Media to test ad-to-landing-page relevance, driving quality score improvements and customer acquisition cost(CAC) efficiency.

Quality Control and Governance

Lead and manage the QA process for all releases, ensuring every update meets standards for usability, responsiveness, tracking accuracy, browser compatibility, and visual consistency. Ensure all department activities including web-based projects comply with PDPA, regulatory expectations, and internal governance processes, working closely with Legal, Risk, Compliance and IT Security where needed.

Requirements

• Bachelor's and/or Master's degree in Marketing, Business Analytics, Computer Science, UX Design, or related field
• At least 5-8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, Performance Marketing or Project Management leading web-based projects (launches, redesigns, feature development).
• Advanced user of Adobe Analytics/GA4 to build reports, track funnels, and identify drop‑off points.
• Hands‑on CMS experience (e.g., AEM) and tag management (e.g., Adobe Launch/GTM).
• End‑to‑end experimentation: quantitative & qualitative research (heatmaps, session recordings, surveys), hypothesis generation, test setup, and statistical analysis.
• Working knowledge of HTML/CSS and basic JavaScript/jQuery for rapid prototyping and troubleshooting.
• Self‑starter with strong ownership; thrives in fast‑paced, matrix environments.
• Excellent project management; drives clarity on scope, timelines, and decision rights.
• Influencing and communication; able to frame insights for management team and non‑technical audiences.
• Ethical judgment and governance mindset; balances growth with compliance and brand standards.