Web Strategy and Optimisation Specialist SG

CIMB Singapore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

CIMB Singapore is seeking a senior Conversion Rate Optimization specialist to drive a data-driven roadmap for CIMB’s digital properties, including www.cimb.com.sg. You will lead landing page optimization aligned with acquisition and ROI goals.

Responsibilities cover end-to-end experimentation, AI tool adoption to accelerate insights, and governance with PDPA and risk teams while delivering measurable improvements in conversion and lead quality.

Qualifications

• 5–8 years of CRO, web strategy, or performance marketing experience leading web-based projects.

Responsibilities

• Own the landing page roadmap for performance marketing campaigns and ROI goals.
• Lead end-to-end digital experiments including A/B tests, personalization, and dynamic content.
• Define metrics and measurement frameworks using analytic tools (Adobe Analytics/GA4).
• Ensure compliance with PDPA and governance with Legal, Risk and IT Security.

Skills

CRO expertise

Web analytics

A/B testing

Tag management

CMS experience (AEM)

Adobe Analytics/GA4

Experimentation

Project management

Stakeholder communication

Education

Bachelor’s or Master’s degree in Marketing/Analytics/CS/UX

Tools

AEM CMS

Adobe Launch

GTM

Heatmaps

Session recordings

Surveys

Job description

• Develop a data-driven website optimisation roadmap that transforms business and campaign objectives into high-converting user journeys across www.cimb.com.sg and related digital properties.
• Drive website performance optimisation by aligning optimisation initiatives with commercial outcomes, while defining clear success metrics and measurement frameworks.

Execution and Experimentation

• Own the landing page roadmap for performance marketing campaigns, aligning with acquisition, customer acquisition cost, and ROI goals.
• Lead the full lifecycle of digital experiments including A/B tests, personalization, and dynamic content to improve conversion efficiency and strengthen lead generation.
• Introduce and manage AI tools to streamline workflows, speed up analysis, generate insights, and produce layout or page mock-ups to support faster iteration.

Measurement and Analytics

• Define and track key metrics such as conversion rate, bounce rate, funnel progression, and lead quality to guide continuous optimisation efforts.
• Partner with Paid Media to test ad-to-landing-page relevance, driving quality score improvements and customer acquisition cost (CAC) efficiency.

Quality Control and Governance

• Ensure all department activities including web-based projects comply with PDPA, regulatory expectations, and internal governance processes, working closely with Legal, Risk, Compliance and IT Security where needed

Requirements:

• Bachelor’s and/or Master’s degree in Marketing, Business Analytics, Computer Science, UX Design, or related field
• At least 5-8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, Performance Marketing or Project Management leading web-based projects (launches, redesigns, feature development).
• Advanced user of Adobe Analytics/GA4 to build reports, track funnels, and identify drop‑off points.
• Hands‑on CMS experience (e.g., AEM) and tag management (e.g., Adobe Launch/GTM).
• End‑to‑end experimentation: quantitative & qualitative research (heatmaps, session recordings, surveys), hypothesis generation, test setup, and statistical analysis.
• Self‑starter with strong ownership; thrives in fast‑paced, matrix environments.
• Excellent project management; drives clarity on scope, timelines, and decision rights.
• Influencing and communication; able to frame insights for management team and non‑technical audiences.
• Ethical judgment and governance mindset; balances growth with compliance and brand standards.