Web Conversion & Personalization Specialist

Experimentation Jobs; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

CIMB Singapore is seeking a Web Strategy and Optimisation Specialist to lead data-driven experimentation and create conversion-optimised web experiences. This role focuses on turning campaign intent into measurable results across CIMB’s digital properties in Singapore.

You will own the full lifecycle of digital experiments, including A/B tests, personalization, and dynamic content, while defining and tracking metrics such as conversion rate and funnel progression within governance and compliance

Responsibilities

• Own the full lifecycle of digital experiments including A/B tests, personalization, and dynamic content to lift conversion efficiency.
• Define and track key metrics such as conversion rate and funnel progression while ensuring governance and compliance standards.

Job description

CIMB Singapore is seeking a Web Strategy and Optimisation Specialist to lead data-driven experimentation and create conversion-optimised web experiences. This role focuses on turning campaign intent into measurable results across CIMB’s digital properties in Singapore.

You will own the full lifecycle of digital experiments, including A/B tests, personalization, and dynamic content, while defining and tracking metrics such as conversion rate and funnel progression within governance and compliance