Web Strategy and Optimisation Specialist SG

CIMB BANK BERHAD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

CIMB Bank Berhad is seeking a Strategy and Planning lead to translate campaign intent into conversion-optimized experiences across www.cimb.com.sg and related properties.

You will own the landing page roadmap for performance campaigns, lead digital experiments, and introduce AI tools to accelerate insights and iteration while ensuring compliance and governance across projects.

Qualifications

• 5-8 years in CRO, web strategy, performance marketing or web project leadership.
• Advanced use of Adobe Analytics/GA4 to build reports and funnels.
• Hands-on CMS experience (AEM) and tag management tools.
• Experience with end-to-end experimentation and hypothesis testing.

Responsibilities

• Build a data-led roadmap translating campaign intent into conversion-optimized experiences across cim b.com.sg and related properties.
• Own the landing page roadmap for performance marketing campaigns, aligning with CAC and ROI goals.
• Lead full lifecycle of digital experiments including A/B tests, personalization, and dynamic content.
• Introduce and manage AI tools to speed up analysis and generate layouts for faster iteration.
• Define and track metrics to guide continuous optimisation and lead quality improvements.
• QA and governance: ensure releases meet usability, tracking accuracy, and browser compatibility.
• Ensure PDPA compliance and collaborate with Legal, Risk, Compliance and IT Security.

Skills

CRO

Web Strategy

Performance Marketing

Project Management

Adobe Analytics/GA4

CMS (AEM)

Tag Management (Adobe Launch/GTM)

HTML/CSS/JavaScript basics

Accessibility & SEO

Stakeholder Communication

Education

Bachelor’s/Master’s in Marketing / Analytics / CS / UX

Tools

AEM

Adobe Launch

Google Tag Manager

GA4/Adobe Analytics

Job description

Strategy and Planning

• Build a data‑led roadmap that translates campaign intent into conversion‑optimized experiences across www.cimb.com.sg and related web properties.
• Connect web strategy to commercial outcomes (applications, lead quality, CAC, ROI), clarifying success metrics and decision rights.
  

Execution and Experimentation

• Own the landing page roadmap for performance marketing campaigns, aligning with acquisition, customer acquisition cost, and ROI goals.
• Lead the full lifecycle of digital experiments including A/B tests, personalization, and dynamic content to improve conversion efficiency and strengthen lead generation.
• Introduce and manage AI tools to streamline workflows, speed up analysis, generate insights, and produce layout or page mock‑ups to support faster iteration.
  

Measurement and Analytics

• Define and track key metrics such as conversion rate, bounce rate, funnel progression, and lead quality to guide continuous optimisation efforts.
• Partner with Paid Media to test ad‑to‑landing‑page relevance, driving quality score improvements and customer acquisition cost (CAC) efficiency.
  

Quality Control and Governance

• Lead and manage the QA process for all releases, ensuring every update meets standards for usability, responsiveness, tracking accuracy, browser compatibility, and visual consistency.
• Ensure all department activities including web‑based projects comply with PDPA, regulatory expectations, and internal governance processes, working closely with Legal, Risk, Compliance and IT Security where needed
  

Requirements

• Bachelor’s and/or Master’s degree in Marketing, Business Analytics, Computer Science, UX Design, or related field
• Relevant certifications in analytics (Adobe/GA4), experimentation/CRO, or UX are advantageous.
• At least 5-8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, Performance Marketing or Project Management leading web‑based projects (launches, redesigns, feature development).
• Advanced user of Adobe Analytics/GA4 to build reports, track funnels, and identify drop‑off points.
• Hands‑on CMS experience (e.g., AEM) and tag management (e.g., Adobe Launch/GTM).
• End‑to‑end experimentation: quantitative & qualitative research (heatmaps, session recordings, surveys), hypothesis generation, test setup, and statistical analysis.
• Working knowledge of HTML/CSS and basic JavaScript/jQuery for rapid prototyping and troubleshooting.
• Familiarity with accessibility and performance best practices; SEO‑aware UX writing and information architecture.
• Self‑starter with strong ownership; thrives in fast‑paced, matrix environments.
• Excellent project management; drives clarity on scope, timelines, and decision rights.
• Influencing and communication; able to frame insights for management team and non‑technical audiences.
• Proficient in negotiation skills; able to negotiate trade‑offs.
• Ethical judgment and governance mindset; balances growth with compliance and brand standards.