Korean Marketing Lead — End-to-End Growth

1M R&D PTE. LTD.; Singapore; Sur place; SGD 61 000 - 95 000; Plein temps

Résumé du poste

1M R&D PTE. LTD. in Singapore is seeking a native Korean-speaking Marketing Executive to own marketing for Korean-speaking users.

You will plan and run end-to-end campaigns across digital channels, creating native Korean content and managing presence on KakaoTalk, Naver, Instagram, and YouTube. You will run paid campaigns, track ROI against targets, and collaborate with Product and Operations to ensure messaging aligns with platform capabilities.

Qualifications

• Native Korean, spoken and written (TOPIK Level 5 or 6 preferred).
• At least 3 years of marketing experience, including digital marketing.
• Proven ability to write high-quality, natural Korean content.
• Strong understanding of Korean consumer behavior and online platform culture.
• Analytical: comfortable with campaign tracking, data and reporting.
• Working English for daily team communication.
• Willing to relocate to JB. Relocation and work-pass support available for the right candidate. May require business attachment to Malaysia.

Responsabilités

• Plan and run end-to-end marketing for Korean-speaking users across digital channels, from first touch to retention.
• Create and manage native-quality Korean content for social media, email and platform communications.
• Build and manage presence on platforms Korean users actually use, such as KakaoTalk, Naver, Instagram and YouTube.
• Run paid campaigns (search and social ads) and track ROI against targets.
• Find, negotiate with and manage KOL and influencer partners in Korean-speaking communities.
• Research the market and competitors, and keep up with Korean trends, cultural moments and platform changes.
• Work with Product and Operations so marketing messages always match what the platform does.
• Check that every campaign and material is accurate, natural and culturally right for Korean audiences.
• Report weekly and monthly performance to management, with clear findings and next steps.
• Be the in-house Korean voice for the team: advise on tone, wording and what will or will not land with Korean users.

Connaissances

Native Korean

Digital marketing

Korean content writing

Campaign analysis & reporting

English communication

Formation

Bachelor's degree in Marketing or related field

Outils

Google Analytics

KakaoTalk

Naver Ads

Social ads (IG/YouTube)

Description du poste

1M R&D PTE. LTD. in Singapore is seeking a native Korean-speaking Marketing Executive to own marketing for Korean-speaking users.

You will plan and run end-to-end campaigns across digital channels, creating native Korean content and managing presence on KakaoTalk, Naver, Instagram, and YouTube. You will run paid campaigns, track ROI against targets, and collaborate with Product and Operations to ensure messaging aligns with platform capabilities.