Marketing Manager, Wearables (South Korea)

Meta; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Meta is seeking a Marketing Manager to lead wearables marketing in South Korea, owning market strategy, GTM, and end‑to‑end creative and media leadership. You will drive the category narrative, launch excellence and sustained growth by partnering with Product Marketing, Retail, Sales/Partnerships, and Comms, while guiding external agencies.

You will track business health, monitor brand performance, identify risks, and escalate critical mitigations to leadership, collaborating with teams across

Qualifications

• 12+ years in integrated marketing, GTM, product/category or brand/performance marketing (consumer tech/devices preferred).
• Proven market strategy ownership and execution in South Korea.
• Experience with media strategy, budget ownership, and performance optimization.

Responsibilities

• Lead wearables marketing in South Korea, owning market strategy, GTM, and end‑to‑end creative + media leadership.
• Drive category narrative, launch excellence, and sustained growth with cross‑functional partners.
• Own business health metrics, track sales and brand health, and escalate mitigations to leadership.

Skills

Integrated marketing

GTM strategy

Brand/performance marketing

Market strategy

Media strategy

Creative leadership

Cross-functional leadership

Executive stakeholder communication

AI tools for workflow optimization

Retail programs knowledge

Korean market experience

English/Korean fluency

Tools

AI tools (prompting, orchestration)

Measurement and analytics

Job description

We're hiring a Marketing Manager to lead wearables marketing in South Korea, owning market strategy, integrated GTM, and end-to-end creative + media leadership. This role will drive category narrative, launch excellence, and sustained growth by partnering closely with Product Marketing, Retail, Sales/Partnerships, Comms and external agencies. The role will also own business health, tracking sales, leading indicators on brand health and performance, identifying risks, and escalating critical mitigations and decision asks to leadership.

• 12+ years of experience in integrated marketing, GTM, product/category marketing, or brand/performance marketing (consumer tech/devices preferred)
• Proven ownership of market-level strategy and execution in South Korea
• Demonstrated ownership of media strategy and budget with performance management and optimization
• Strong creative strategy/briefing skills; track record leading creative and media agencies to high-quality outcomes
• Proven cross-functional leadership through influence (PMM/Product, Retail, Sales/Partnerships, Comms, Analytics)
• Experience communicating strategic recommendations to executive stakeholders and driving alignment on decisions with incomplete information
• Fluency in English and Korean is required as this role will collaborate with stakeholders internally and externally whose usual business language is English and Korean
• Experience with incrementality/brand lift testing and mixed-method measurement
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience with South Korea retail programs (in-store demos, merchandising, promoter training, retail events)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience leading partner GTM with major accounts (marketplaces, LFR, specialty, operators) and co-marketing governance
• Experience marketing hardware/devices (smart glasses, wearables, smartphones)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)