Wearables Marketing Lead: South Korea Growth & GTM

facebook singapore pte. ltd.; Singapore; Presencial; SGD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Facebook Singapore Pte. Ltd. seeks a Marketing Manager to lead wearables marketing in South Korea, shaping strategy, GTM, and end-to-end creative and media leadership.

You will partner with Product Marketing, Retail, Sales/Partnerships, and Comms to drive growth, monitor brand health, and manage budgets, with English and Korean fluency required. This role demands strategic influence across functions and crisp decision framing.

Formación

• 12+ years of integrated marketing, GTM, product/category marketing, or brand/performance marketing (consumer tech/devices preferred).
• Proven ownership of market-level strategy and execution in South Korea.
• Demonstrated ownership of media strategy and budget with performance management and optimization.
• Strong creative strategy/briefing skills; track record leading creative and media agencies to high-quality outcomes.
• Proven cross-functional leadership through influence (PMM/Product, Retail, Sales/Partnerships, Comms, Analytics).
• Experience communicating strategic recommendations to executive stakeholders and driving alignment on decisions with incomplete information.
• Fluency in English and Korean is required as this role will collaborate with stakeholders internally and externally whose usual business language is English and Korean.

Responsabilidades

• Set South Korea strategy for category leadership: Define multi-quarter market strategy (audiences, channel roles, investment priorities) and build culturally resonant narratives and use cases for South Korea.
• Own GTM & launch leadership: Lead end-to-end GTM for launches and peak moments—planning, readiness, messaging alignment, cross-functional governance, and post-launch learning.
• Creative ownership (strategy execution): Establish creative strategy and messaging hierarchy; write strong briefs; lead creative development with external agencies/production partners; ensure high craft and effectiveness across channels.
• Media ownership (planning optimization): Own South Korea media strategy and budget allocation across the funnel; partner with media agency/internal teams to plan, launch, measure, and optimize against KPIs (including experimentation/test-and-learn).
• Retail & partner amplification: Lead XFN with Retail to drive in-store excellence (demo strategy, merchandising, training inputs, retail events, retail measurement). Partner with Sales/Partnerships to develop co-marketing plans with key accounts (marketplaces, large-format retail, specialty electronics, operators as applicable), including partner toolkits and governance.
• Business health & leadership escalation: Run operating rhythms (weekly checkpoints, monthly reviews, QBR inputs). Monitor business health signals (readiness, partner execution, brand/demand performance, budget pacing), surface risks early, drive mitigation plans with owners/timelines, and escalating critical mitigations with crisp framing (impact, options, trade-offs, decision ask).
• Budget & resource stewardship: Own planning, pacing, scenario modeling, and ROI-oriented prioritization across launches, always-on, retail, and partner programs.

Conocimientos

Integrated marketing

GTM strategy

Product/Category marketing

Brand/Performance marketing

Cross-functional leadership

Executive stakeholder communication

English and Korean fluency

AI tools familiarity

Herramientas

AI marketing tools

Descripción del empleo

Facebook Singapore Pte. Ltd. seeks a Marketing Manager to lead wearables marketing in South Korea, shaping strategy, GTM, and end-to-end creative and media leadership.

You will partner with Product Marketing, Retail, Sales/Partnerships, and Comms to drive growth, monitor brand health, and manage budgets, with English and Korean fluency required. This role demands strategic influence across functions and crisp decision framing.