Key Accounts Sales Executive

SB ALLIANCE PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

SB Alliance is a Singapore-based SME distributor of Household & Personal Care products, seeking a dynamic sales leader to drive growth across FMCG, modern trade, and health beauty channels. The role focuses on managing key accounts, expanding the customer base, and leading strategic sales and marketing initiatives.

You will build strong relationships with retailers, plan promotional activities, and mentor the sales team to achieve revenue targets while collaborating with cross‑functional

Qualifications

• Prior sales and marketing experience in Modern Trade within FMCG, Household, Personal Care, and Health Beauty.
• Familiarity with Supermarkets and Health Beauty Stores trade.
• Proven track record of achieving sales targets and driving business growth.

Responsibilities

• Maintain strong relationships with key accounts to ensure high customer satisfaction and retention.
• Identify and develop new business opportunities to expand the customer base and increase market penetration.
• Develop and implement sales and marketing strategies to grow market share and achieve sales targets.
• Manage the listing process for new product items to enhance product offerings.
• Plan and submit promotional activities to support sales objectives.
• Service outlets and manage ordering processes to ensure product availability and customer needs are met.
• Conduct market research and competitor analysis to inform strategic decisions and adapt to industry trends.
• Lead, train, and mentor the sales merchandising team to improve their skills and performance.
• Collaborate with cross‑functional teams to design and execute marketing campaigns, promotions, and events.
• Create persuasive sales presentations and materials to effectively communicate product benefits to customers.
• Monitor and analyze sales performance data to identify improvement areas and implement corrective actions.
• Assist in developing sales and marketing budgets and track expenses to maintain cost‑effectiveness.
• Perform ad‑hoc tasks such as FSQ and other assignments as directed by management.

Skills

Sales experience

FMCG knowledge

Modern Trade

Team leadership

Promotions planning

Job description

Company Overview

SB Alliance is a SME distributor of Household & Personal Care Products to supermarkets since 2011. We focus on sourcing innovative, authentic brands and maintain long‑term partnerships through integrity and open communication.

Job Summary

Drive sales growth by managing key accounts/stake holders, developing new business opportunities, and leading sales and marketing initiatives in the FMCG, Household, Personal Care, and Health Beauty sectors.

Responsibilities

• Maintain strong relationships with key accounts to ensure high customer satisfaction and retention
• Identify and develop new business opportunities to expand the customer base and increase market penetration
• Develop and implement sales and marketing strategies to grow market share and achieve sales targets
• Manage the listing process for new product items to enhance product offerings
• Plan and submit promotional activities to support sales objectives
• Service outlets and manage ordering processes to ensure product availability and customer needs are met
• Conduct market research and competitor analysis to inform strategic decisions and adapt to industry trends
• Lead, train, and mentor the sales merchandising team to improve their skills and performance
• Collaborate with cross‑functional teams to design and execute marketing campaigns, promotions, and events
• Create persuasive sales presentations and materials to effectively communicate product benefits to customers
• Monitor and analyze sales performance data to identify improvement areas and implement corrective actions
• Assist in developing sales and marketing budgets and track expenses to maintain cost‑effectiveness
• Perform ad‑hoc tasks such as FSQ and other assignments as directed by management

Preferred competencies and qualifications

• Prior sales and marketing experience in Modern Trade with FMCG, Household, Personal Care, and Health Beauty Stores
• Familiarity with Supermarkets and Health Beauty Stores trade
• Proven track record of achieving sales targets and driving business growth