Sales Executive (Modern Trade FMCG)

InternSG; Singapore; On-site; SGD 47,000 - 73,000; Full time

Job summary

InternSG is seeking a proactive Key Account Manager/Sales professional to drive sales growth in Singapore's modern trade FMCG sector. You will manage assigned accounts, collaborate with Operations, and lead promotional activities to expand product presence and optimize merchandising across supermarket partners.

The role requires 2–3 years in KA/SA roles, 1+ year in management-related field, and strong Excel/PowerPoint skills.

Qualifications

• 2–3 years in Key Account Management / Sales Executive roles.
• At least 1 year in a Management Field (e.g., CMM, NTUC, or DFI).
• Experience in Modern Trade and FMCG environment (supermarket industry).
• Proficient in Excel and PowerPoint.

Responsibilities

• Achieve monthly sales targets for assigned accounts.
• Collaborate with Operations to optimize sales, distribution and merchandising opportunities.
• Monitor service level of assigned accounts and minimize loss of sales opportunities.
• Assist to improve promotion strategies to increase sales and business opportunities.
• Set and establish objectives, marketing and promotional plans with retailers.
• Gather market research on industry trends to expand business opportunities.
• Be responsible for new product listings with each supermarket chain and plan launches.
• Negotiate and execute product promotion proposals and display space during promotions.
• Build and strengthen relationships with buyers/outlet personnel to ensure smooth operations.
• Understand customer business to identify opportunities/threats and increase market share.
• Provide excellent customer service and protect company interests.
• Develop and implement sales activities (NCP, Promotion, thematic campaign).
• Monitor marketing expenses to ensure trade spend is within budget.
• Analyze category, brand sales and promotions to grow sales, volume, and distribution.
• Provide feedback on market developments to maintain competitiveness.
• Conduct quarterly/bi-yearly business reviews with assigned KAs.

Skills

Key Account Management

Sales Executive

MS Excel

PowerPoint

Modern Trade

FMCG

Tools

Excel

PowerPoint

Job description

Qualifications & experience

• Min 2 – 3 years ofKey Account Management / Sales Executive experience
• Min 1 year in theManagement Field(e.g.,CMM, NTUC, or DFI)
• Experience inModern Tradeis a MUST
• Experience in anFMCGenvironment (i.e.,Supermarketindustry)
• Excel & PowerPoint skills

Key Account Management Responsibilities:

• Achieve monthly sales targets for assigned accounts.
• Collaborate closely with the Operations team on assigned accounts to optimize sales, distribution, and merchandising opportunities are maximized to achieve sales targets.
• Monitor the service level of assigned accounts and minimize loss of sales opportunities.

Promotion Strategy & Product Launch:

• Assist to improve promotion strategies to increase sales and business opportunity
• Set and establish objectives, marketing and promotional plans together with retailers
• Gather market research on industry trends and intelligence to expand business opportunities
• To do new product listing with each supermarket chain and be responsible for the planning and implementation of new product’s launch activities.

• Responsible for product promotion proposal submission, negotiation, and execution.
• To liaise and negotiate with supermarket personnel for product’s display space and rental during promotion periods, and to improve the visual merchandising of our products.
• Propose and execute ways to expand product display for brand awareness in outlets.

Relationship Building:

• Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations, e.g., stock ordering, replenishment
• Understand the customer’s business universe, identify and capture opportunities to increase market share in the outlet, and identify the opportunities/threats in the market to increase the outlet’s potential for maximizing the company's profits.
• Provide excellent customer service and enhance customer relationships. Build effective business relationships with customers to meet their needs while protecting the company’s interests.

Sales Development:

• Assist in developing and implementing sales activities (NCP, Promotion, thematic campaign).
• Monitor and track marketing expenses to ensure that trade spend is within budget
• Analyze category, brand sales, and promotions of KAs for business opportunities to grow sales, volume, and distribution
• Provide feedback on the trade and competitors’ market developments to maintain relevance and competitiveness
• Conduct quarterly and/or bi-yearly business reviews with assigned KAs to improve sales performance and further develop the business.