Regional Head of Ecommerce

5G-Starlink Pte.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

5G-Starlink Pte. is seeking a Regional Head of Ecommerce to lead and scale our online fashion business across APAC.

You will optimize organizational structures, grow digital sales, and partner with global Ecommerce Manager to enhance omnichannel customer experience. You will manage digital marketing budget, drive direct revenue channels (email, paid search, affiliates, paid social), develop expansion strategies, and lead a regional team from recruitment to performance.

Qualifications

• Leadership experience in ecommerce leadership within fashion or retail.
• Direct line management experience, including remote team leadership.
• Strong sales focus and passion for digital retail.
• Expertise across core digital channels (SEO, PPC, Paid Social, Affiliates).
• Budget management and P&L awareness.

Responsibilities

• Optimize organizational and operational structures to increase digital selling and total selling.
• Grow the digital business and develop expansion strategies.
• Collaborate with global Ecommerce Manager and business development to improve omnichannel customer experience.
• Manage the regional digital marketing budget and spend effectiveness to secure online growth.
• Provide local insights and gather information to develop the digital business.
• Coordinate and drive digital business development projects.
• Lead and develop your team through selection, performance, reward, and development.
• Manage performance marketing channels such as Paid Social and Affiliate accounts, budgeting & forecasting.
• Drive strategy with local teams for channels including email, paid search, affiliates, display, and paid social.

Skills

Leadership

Team management

Ecommerce

Budget management

Digital marketing

APAC knowledge

Strategic mindset

Communication

Cross-functional

Job description

About the job Regional Head of Ecommerce

Job Description

• Optimize organizational and operational structures to increase digital selling and total selling
• Grow the digital business and develop expansion strategies
• Work closely with the global E-commerce Manager and the business development team to improve digital selling and our omnichannel customer offering, by securing an enhanced customer experience.
• Support in managing the overall digital marketing budget and spend effectiveness to secure online growth and development in the APAC region
• Provide local insights and gather information, using this to develop the digital business
• Coordinate and drive digital business development projects
• Collaborate with all functions in the regional team, contribute to an efficient workflow and towards the achievement of our long- and short-term goals
• Lead and develop your team to grow the business, guide through the whole employee life cycle (selection, performance, appraisal, reward, development, exits)
• Manage your team in performance marketing channels such as Paid Social and Affiliate accounts, budgeting & forecasting amongst these channels
• Drive strategy together with local teams for all direct revenue-driving channels including (but not limited to): email, paid search, affiliates, display, and paid social
• Work cross-functionally with marketing team to develop a strategy and execute campaigns with influencers and/ or talent

Qualifications

• Previous ecommerce experience working in a leadership role within fashion or retail industry
• Should have previous experience of direct line management responsibility, leading teams from distance is highly desirable
• Strong salesmanship and passion for digital sales, retail and COS particularly
• Experience and an excellent understanding of all core digital channels (SEO, PPC, Paid Social, Programmatic, and Affiliates). Knowledge of APAC local channels is an advantage
• Has a strategic mind-set
• Budget management and/ or P&L experience
• Proactive attitude and drive to constantly improve the business and best practice in order to achieve our goals
• Strong communication and project management skills
• Digital Expansion and site development experience