Key Account Manager (FMCG)

Ryan Owen Associates (ROA); Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Ryan Owen Associates (ROA) is seeking a Key Account Manager to join a leading consumer business in Singapore. You will manage and grow key accounts, develop strong customer partnerships and drive commercial performance across the Singapore market.

Responsibilities include account planning, negotiations, promotions, and cross-functional collaboration with marketing and supply chain to ensure strong execution and sustainable growth in a fast-paced environment.

Qualifications

• Experience in Key Account or Sales within FMCG or consumer goods.
• Experience managing major retail accounts in Singapore.
• Strong commercial and negotiation skills.
• Good understanding of the Singapore retail landscape.
• Driven and hands-on with a fast-paced environment.

Responsibilities

• Manage and grow assigned key accounts across FMCG/consumer sector.
• Develop and execute account plans to drive sales, distribution and market share.
• Build relationships with buyers and stakeholders.
• Lead commercial negotiations, including pricing, promotions and trading terms.
• Plan and execute promotional activities with customers.
• Monitor sales performance and identify growth opportunities.
• Collaborate with marketing, trade marketing and supply chain teams for strong execution.
• Track market, category and competitor developments.

Skills

Key Account Management

FMCG sales

Negotiation

Relationship Building

Market Knowledge (Singapore)

Job description

We are looking for a Key Account Manager to join a leading consumer business in Singapore.

This role will be responsible for managing and growing key accounts, developing strong customer partnerships and driving commercial performance across the Singapore market.

Key Responsibilities

• Manage and grow assigned key accounts across the FMCG/consumer sector
• Develop and execute account plans to drive sales, distribution and market share
• Build strong relationships with buyers and key stakeholders
• Lead commercial negotiations, including pricing, promotions and trading terms
• Plan and execute promotional activities with customers
• Monitor sales performance and identify opportunities for further growth
• Work closely with marketing, trade marketing and supply chain teams to ensure strong execution
• Track market, category and competitor developments

Requirements

• Relevant experience in Key Account / Sales within FMCG or consumer goods
• Experience managing major retail accounts in Singapore will be highly advantageous
• Strong commercial and negotiation skills
• Good understanding of the Singapore retail landscape
• Driven, hands‑on and comfortable working in a fast‑paced environment