Key Account Engineer

SONEPAR SINGAPORE PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

SONEPAR SINGAPORE PTE. LTD. is seeking a Key Account Engineer to generate new business and grow assigned accounts across cables, wires, and cable accessories for Building and Industrial sectors.

You will support the sales team with technical guidance and build long‑term customer relationships. The ideal candidate has 2–3 years' experience in electrical distribution and strong knowledge of LV products, with excellent communication and negotiation skills.

Qualifications

• Diploma in Electrical Engineering or a related field.
• 2–3 years of experience in electrical distribution, trading or related industry.
• Strong knowledge of cables, wires, LV components, and lighting devices.

Responsibilities

• Generate new business via prospecting, cold calling, networking, and leveraging existing relationships.
• Manage and grow assigned accounts by identifying opportunities and increasing wallet share.
• Conduct regular sales visits, reviews, and follow‑ups to maintain strong customer relationships.
• Provide technical guidance on cables, wires, LV components, wiring devices and related opportunities including industrial control products, lighting solutions, and cable accessories.
• Support the preparation of commercial proposals, tenders, quotations, contracts, product selections, and pricing structures.

Skills

Communication

Negotiation

Customer relationship management

Analytical mindset

Education

Diploma in Electrical Engineering or related field

2–3 years in electrical distribution/trading

Tools

Microsoft Office

ERP systems

Job description

The Key Account Engineer will be responsible for generating new business and manage to grow assigned accounts in various range of cables, wires & cable accessories for Building & Construction, Industrial sectors, familiar in LV cables and products. Your contributions will play a key role in enhancing customer satisfaction and supporting sales team and strengthening long-term relationships with customers.

What will you deliver?

i.Business Development & Account Management

• Generate new business via prospecting, cold calling, networking, and leveraging existing relationships.
• Manage and grow assigned accounts by identifying opportunities and increasing wallet share.
• Conduct regular sales visits, reviews, and follow‑ups to maintain strong customer relationships.
• Identify cross‑selling and up‑selling opportunities across the full electrical product range, not limited to cables.

ii.Technical & Commercial Support

• Provide technical guidance on electrical distribution products specifically Cables & wires, LV components, wiring devices, any other opportunities including industrial control products, lighting solutions, and cable accessories.
• Support the preparation of commercial proposals, including tenders, quotations, contracts, product selections, and pricing structures.
• Lead presentations, product demonstrations, and solution proposals to customers.

iii.Supplier & Channel Engagement

• Build strong partnerships with key suppliers/principals, jointly driving sales activities such as training, promotions, joint customer calls, and market development initiatives.
• Keep abreast of new product releases, technological developments, and market trends.

iv. Performance Monitoring & Reporting

• Monitor sales performance, analyse trends, and prepare accurate reports on sales pipelines, forecasts, and opportunities.
• Conduct regular business reviews with customers and initiate service or process improvements where needed.
• Resolve customer issues promptly and elevate concerns when necessary.

v.Customer Experience & Compliance

• Partner with internal teams (Customer Service, Procurement, Logistics, Finance) to ensure seamless and good customer experience.
• Ensure compliance with Sonepar Singapore’s sales policies, pricing guidelines, and ethical standards.

Key Qualifications

• Diploma in Electrical Engineering or a related field, with minimum 2–3 years of experience in electrical distribution, trading, or related industry.
• Strong knowledge of electrical distribution products, including but not limited to:
  • Cables, wires, cable accessories
  • LV switchgear & circuit protection
  • Control & automation components
  • Distribution boards & panel accessories
  • Lighting and wiring devices
• Proven ability to work independently, manage multiple priorities, and operate under pressure.
• Excellent communication, negotiation, and customer relationship management skills.
• Proficiency in Microsoft Office and experience with ERP systems.

Competencies

• Strong technical aptitude and willingness to expand product knowledge.
• Customer‑focused mindset with strong service orientation.
• Entrepreneurial mindset with proactive problem‑solving skills.
• Ability to influence stakeholders and build effective business partnerships.
• Analytical skills to interpret sales data, margins, and market trends.